Dubzz Case Study – Rotorua Golf Club

 

Online Marketing Case Study - Rotorua Golf Club

Client: Rotorua Golf Club

Client Industry: Tourism + Community Club

Engagement: On-going monthly

Length of engagement: 2012 – Present

Online Presence: rotoruagolfclub.kiwi.nz                                                                                                                    
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Rotorua Golf Club

Rotorua Golf Club (RGC) is a golf club with a difference. It is built around an active geothermal zone where the golfers are surrounded by many wonderous geothermal features. Don Blackledge, GM of RGC, approached Dubzz to ask for help in marketing the club and its unique experience to the tourism market. They also wished to utilise the online space to increase their engagement with their members and repeat guests.

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Dubzz Services Provided

Website Development

Search Engine Optimisation

Social Media Management

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Results

131%  Increase in total website visitors*  

155%  Increase in organic search (Google) website visitors*

581% Average increase in referral traffic from top targeted referral sources* 

 

Increased website visitors and social media engagement has led to: more enquiries online and offline, greater brand awareness and more repeat customers.

The results realised by RGC are a product of a long-term strategy of Search Engine Optimisation and Social Media Management in conjunction with a website designed and developed by Dubzz.  RGC has also occasionally supplemented their organic results with small budget, online advertising campaigns to capitalise on events and trends.

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Hear Don’s thoughts on working with Dubzz

“Dubzz Digital Marketing was contracted to assist us in the marketing of the Rotorua Golf Club, mainly through the use of our website and through social media. Rachel updated our website and linked us to a multitude of interactive sites increasing our exposure and site visits. Her expertise has been invaluable and we would not hesitate to recommend her to others.”
– Don Blackledge (GM: Rotorua Golf Club)

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Get in touch with Dubzz today if you would like your business to benefit from an outstanding online presence.

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*All results are Aug. ’14 – Jul. ’15 vs Jul. ’13 – Aug. ’14

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