Dubzz Client Case Study – Rotorua Super Passes

Rotorua Super Passes Logo
Client: Rotorua Super Passes

Client Industry: Tourism

Engagement: On-going monthly

Length of engagement: 2012 – Present

Online Presence: www.rotoruasuperpasses.co.nz
Facebook YouTubeGoogle+Twitter


Rotorua Super Passes

Rotorua Super Passes (RSP) is the retail arm of Rotorua Travel, owned and operated by Don Gunn, an experienced tourism executive. RSP sell passes to all the major attractions in the Rotorua area, both as single attraction tickets and multiple attraction combinations. When Don approached Dubzz in 2012 he wanted to increase traffic to his website and also to utilise social media to capture a wider market.


Dubzz Services Provided:

Online Advertising

Search Engine Optimisation

Social Media Management (including running competitions)



989%  Increase in total Facebook Fans – July 2015 vs July 2013 

186%  Increase in monthly website visitors – July 2015 vs July 2013

46% Increase in value of e-commerce transactions – July 2015 vs July 2014

Increased website visitors and social media engagement has led to: more enquiries online and offline, greater brand awareness, more repeat customers and increased online conversions and revenue.

These results are a product of a long-term strategy of Search Engine Optimisation and Social Media Management.  RSP has also supplemented organic results with occasional, small budget, online advertising campaigns to capitalise on seasonal trends.


Hear Don’s thoughts on working with Dubzz:


Get in touch with Dubzz today if you would like your business to benefit from an outstanding online presence.


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