Learn how to get the most out of your Dubzz report
We know digital marketing can sometimes be overwhelming. To help mediate the process of reviewing and planning for the future, our team highlights our top tips based on month-to-month and year-to-year metrics. One of the most incredible things about online marketing is the detailed real-time feedback you receive. You can easily see how a campaign performs, visitors’ actions on your website, and where your sales originate. Having this type of data at your fingertips helps you make insightful business decisions.
Our reporting system allows us to easily manage and integrate all different funnels of online marketing into one easy-to-read report. We track and report on this data regularly to benchmark how your online marketing works for your business, and maintain an open line of communication on our progress.
Quick Tips Before You Start
Reports On The Go
At Dubzz, we know your time is valuable and in today’s world, you cannot always be at the office or behind a desk. That’s why our reports are available to access online at any time, anywhere, using any device. You can also change the report’s date range, and interact with any of the tables. If you want to file the report for later reference, you can download it as a PDF.
Check The Glossary
We do our best to explain things in plain English, but we understand that digital marketing comes with some confusing terms! If there are any terms you don’t quite know in the report, you’ll find a handy Glossary at the bottom of this page. You can also get in touch with one of the team at any time, and we’ll be more than happy to answer any questions.
Data Not Loading?
Because the report is accessing data from multiple sources, it can sometimes be a little slow to pull through initially. You may need to wait 5 or 10 seconds for all the data to load properly. If it takes any longer than this to come through, simply refresh your page. If there are any other issues, just contact one of the Dubzz team and we will sort it for you.
Reading Your Dubzz Report
Step 1: Get An Overview
After opening the monthly report link provided by our team, you will land on an Overview page. Here, you will see a comprehensive snapshot of the data enclosed in the full report, with all the key stats at a glance. You’ll also find important insights to gauge where you stand for the monthly performance.
Key Statistics
Here you’ll find the most important numbers in one place, including visits, sales, enquiries and more. You can see these statistics in more detail later on in the report if you like.
Key Insights
If numbers and charts are not your forte, this section will help summarise our main takeaway points on your monthly performance. These are great starting points for understanding any changes or milestones monitored by our team across the month.
Achievements
Our team will outline the work completed during the month here to show what areas of your digital marketing are being prioritised, with brief detail on each element.
Recommendations
The Dubzz team crafts this section to offer the achievable and strategic action items to help boost your business performance moving forward. This section provides great talking points when discussing your marketing strategy with our team.
Step 2: Dive Into The Data
Marketing Tools
The pages that follow the Overview take a deeper dive into the specific marketing tools, such as:
- Website Analytics
- Online Sales & Leads
- Google Ads Data
- Google Search Rankings
- Social Media Ads Data
The contents of your report will reflect the elements outlined in your Marketing Action Plan and the services provided by the Dubzz team. If additional information would be helpful for your internal reporting systems, let us know, and our team will be happy to customise the report to your needs.
Marketing Action Plan
The final page of your report outlines your key targets and results driven by your digital marketing. This section will include updated benchmarks on your latest marketing strategy plan with us. Dubzz will continue updating these performance indicators and developing new targets based on your business goals.
Step 3: Save & Share
If you like, you can bookmark the report for easy access at any time, as the link will remain the same. You can also select the Share button in the upper menu to share the report with your wider team. We recommend contacting the Dubzz team to discuss your results and any follow-up from the recommendations presented in the report. We strategically put together the recommendations to address critical performance opportunities we deem actionable and timely for the month ahead.
Glossary Of Report Terms
Traffic: Visitors to your website. Traffic is often divided into direct, organic, and paid categories.
Sessions: Each visit to your website is also called a session.
Traffic Sources/Channels: Where your traffic is coming led from bringing the viewer to your website. Knowing where your website traffic is coming from is essential to understanding which marketing endeavours work for you. Google Analytics includes information on which sites your visitors are referred from and what keywords they use to get to your website.
Organic Search Traffic: Website visitors who come to your website from a search engine (usually Google). This statistic excludes visits gained by paid advertising.
Paid Search Traffic: This consists of visitors who come to your website from Google Ads.
Referral Traffic: Website visitors who come to your website from other websites.
Direct Traffic: Visits to your site where the user enters your URL into their browser’s address bar or when a visitor uses a bookmark to get to your website. These visitors did not find your website on a search engine or another website. Direct traffic usually implies that the user has visited your website before.
Social Traffic: Website traffic that has been referred to your website by a social media channel such as Facebook, Instagram, or LinkedIn etc.
Display: Visitors who come to your site by clicking on Google Display Ads (image ads that are served on other websites and apps).
Page Views: The number of times visitors load individual pages of your website. A second-page view records if a visitor navigates to a different page and returns to the original page. Page views allow you to see which pages on your site are the most popular.
Unique Visitor: The number of individuals (non-duplicate) visitors to a site over a specific period (usually 30 days).
Bounce Rate: The percentage of visits in which the user only viewed one page of your website and did not interact before leaving. The average bounce rate for most websites is usually around 40-50%.
Average Session Duration: Each visitor’s average time in minutes stays on your website.
Pages Per Session: The average number of pages viewed per visit.
Cost Per Click (CPC): The amount you pay each time someone clicks on your advertisement.
Click Through Rate (CTR): This measures the percentage of people who clicked on your advertisement. For example, if your ad is served 100 times and receives 20 clicks, the CTR would be 20%.
Conversion: This is what occurs when a visitor comes to your site and completes a desired goal or action. Completing a purchase and submitting a contact form are good examples of conversions.
Impressions: The number of times your ads appear in a newsfeed or search result.
Reach The number of people reached by your campaign.
Search Engine Optimisation (SEO): Ensures your website is found in search results such as Google when specific keywords are used to search.
Meta Data: is the information that tells search engines such as Google what your website is about to ensure it shows up in relevant searches, including Meta Titles, Keywords and Descriptions.
