Aura Accommodation

The Challenge

Aura Accommodation is a vibrant central Rotorua accommodation provider. Their friendly staff, great location and awesome facilities provide a truly memorable experience for guests.

Aura came to Dubzz when they purchased and re-branded the Havana Motor Lodge as they wanted to ensure they had an outstanding online presence to generate a reliable stream of bookings without needing to rely upon the large popular booking channels.

Our Approach

Dubzz suggested a combination of Search Engine Optimisation and Google AdWords to improve Aura’s online presence and drive traffic to their website.
Accommodation providers are often losing a share of their direct bookings due to large booking channels advertising under their accommodation brand name. Rather than paying more commissions to booking channels, we strategically use Google AdWords to ensure guests are landing on the official Aura website and booking direct.
Dubzz have upskilled the team at Aura Accommodation with Google AdWords training and provide ongoing Google AdWords management.
Dubzz also implemented an on-going SEO strategy to improve Aura’s Google ranking and overall website traffic.
Aura Accommodation

The Results

Aura are seeing their website traffic go from strength to strength each month as a result of the ongoing digital campaigns. We have seen a 109% increase in overall website traffic during Autumn 2018, compared to Autumn 2017.

The Google AdWords campaigns have delivered great value for money. Website traffic from the Google campaigns accounted for 16% of the total website traffic during Autumn 2018.

The campaigns have also been successful in generating a steady stream of direct bookings, with a positive return on investment of 1,941% – meaning that for every dollar spent on AdWords they are generating a return of $19.41.


The team at Dubzz has been excellent to work with. They took the time to fully understand our business and what we wanted to achieve in the online space. Thanks Dubzz.

NICK FITZGERALD, Owner Aura Accommodation

The Team

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