Capers Epicurean Café Rotorua

The Challenge

Named the 2017 New Zealand Café of the year, Capers is an upmarket café & gift shop located in the Rotorua CBD. The café is a favourite haunt for many locals and popular with visitors, due to its consistent variety and quality.
Capers came to Dubzz to help improve their online presence, to enhance and maintain their strong reputation while continuing to grow their customer base.

Our Approach

Dubzz set up a comprehensive Google AdWords search and display remarketing campaign for Capers Café. The campaigns drive targeted traffic to the Capers website when people are searching for a great coffee or a place to eat when visiting Rotorua. Capers Epicurean Café Rotorua

The Results

Throughout 2017 the Google campaigns accounted for 34% of the total website traffic for Capers Cafe.  The Google Display campaigns generated over 250,000 impressions, providing great value branding for Capers.

The Google campaigns have seen a 24% increase in clicks during January – May 2018, compared to January – May 2017. During this same period, we have achieved a 19% decrease in the average cost per click, delivering great value for Capers.

Testimonial

We knew we were missing opportunities online, so we contacted Dubzz, who gave us clear recommendations for improvements. The Dubzz team are really easy to work with and just get the job done. They provide us with a detailed report each month to track our progress and are always striving to deliver better results. If you want to advertise online, make sure you go and see them today.

GREGG BROWN, Owner Capers Epicurean Café

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