Castlepoint Holiday Park & Motels

Summary

Castlepoint Holiday Park & Motels, located in Wairarapa, offer short-term holiday stays by the beach. They pride themselves on delivering an excellent stay experience for all customers, from couples and families to larger groups. Initially, Castlepoint Holiday Park & Motels approached Dubzz to update their website with new images and content, as well as implementing Search Engine Optimisation (SEO), Google Ads, Meta Ads, and Social Media Management. The primary challenge faced by Castlepoint Holiday Park & Motels was the underperformance of their existing website’s design and booking functionality, making it difficult for customers to book online seamlessly.

Our Approach

Dubzz took a two-phased approach to address the challenges faced by Castlepoint Holiday Park & Motels. Initially, we managed Castlepoint’s online marketing presence by handling website updates, online ads, SEO, and social media presence. Secondly, Dubzz developed a new website with a modern feel that integrates seamlessly with their booking system, Seekom. This new website vastly improved user experience and made it easier to book online.

Results

Google Ads generated 1.7K clicks within the first three months at a total cost of $320. Website visits experienced a 123% increase in the first month after launching the new website, and there was a 20% decrease in bounce rates in the first month.

We Delivered

What Castlepoint Holiday Park & Motels Says About Working with Dubzz

We have been working with Dubzz Digital Marketing for several years, within the first three months we noticed a large increase in business, this has steadily grown each year. The statistics speak for themselves!

Rachel and Matt have been wonderful to deal with, they are both genuine people who are easy to communicate with, any ideas we have with regards to our marketing they seem to implement with ease, their work has had good payback and has made a big difference for customers using our website. When people in other businesses have asked us how we have managed to grow the business so significantly in seven years, we always tell them that it comes down to our digital marketing and website. We are not experts in that field of work, but the Dubzz team are. Matt is always just an email or phone call away.

We are so grateful for their work and our guests are grateful to have a website that is easy to use.

-Richard & Megan Hewitt, Castlepoint Holiday Park & Motels, Owners