Destination Rotorua – Famously Rotorua

The Challenge

Destination Rotorua is a Council Controlled Organisation owned by the Rotorua Lakes Council which focuses on the growth and attraction of visitors, students and businesses to Rotorua. Destination Rotorua recently refreshed their Famously Rotorua brand which they needed to share with a domestic kiwi audience. Their focus was to grow awareness of Rotorua as ‘must do’ destination during the tourism shoulder seasons.

Our Approach

Services: Google AdWords Display Advertising

Dubzz set up and managed Google Display Remarketing ads to be consistent with Destination Rotorua’s traditional and online advertising.
Dubzz used professional imagery and worked within the strict brand guidelines to produce engaging ad creative that shows off Rotorua as a must do destination.
The ads were optimised to grow an engaged audience using remarketing and interest targeting to further grow awareness of the Rotorua region as a diverse and exciting Kiwi holiday destination.
Destination Rotorua – Famously Rotorua

The Results

Each 3-month seasonal campaign has generated over 1 million impressions and thousands of website visitors to the RotoruaNZ.com website to research and plan their holidays in Rotorua.

There was a 120% increase in website visitors engaging in the seasonal content over the campaign period (compared to the same period last year).

Testimonial

“Rachel and the team at Dubzz have been fantastic to work with and took the time to understand Destination Rotorua what we wanted to achieve in the domestic visitor marketing campaign. We have had great success so far and will continue to use Dubzz in the future.”

TOM WORSP Consumer Marketing Manager, Destination Rotorua.

The Team

Julie Lewis - Dubzz Digital Marketing


Julie Lewis
User Engagement Specialist

Get in Touch

Ready to talk about your online strategies? Get in touch and we'll get back to you with how we can help.

About Dubzz

Meet
the Team

Are you wondering why you can’t see updates to your website that you know have been made? Chances are you need to clear your internet browser’s cache.

Caching – what it is and how to fix it

Learn how to make the most of your advertising budget with our Dubzz Online Ads training module.

Online Advertising

Website Development for New Chauffeur Business

Signature Chauffeur Services

We have more reach and lifted our marketing by making the move to Dubzz, plus they have enabled us to understand it better. Great people to work with.

Mangawhai Heads Holiday Park

Contact Dubzz

© Dubzz Digital Marketing 2020