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Dorrell Flooring

The Challenge

Dorrell Flooring specialises in sanding, coating, and line marking sports flooring throughout New Zealand, as well as sanding and coating residential wooden flooring in the Bay of Plenty area. With over 25 years of experience across England and New Zealand, they service anything from small household floors to large commercial gymnasiums.

Dorrell Flooring’s main challenges include a limited public profile, a low Google Search Ranking, no SSL (security) certificate, and an outdated website that is difficult to update. Dorrell Flooring approached Dubzz to develop a modern website that would attract new customers, be easy to keep up to date, and improve their presence in Google search results.

Our Approach

Our approach involved recommending a single-page website featuring clear calls to action, essential business information, and showcasing work examples. We successfully designed intuitive navigation pathways, enhancing the consumer journey within the single-page format. Additionally, we crafted custom metadata to optimise Dorrell's search engine appearance, ensuring a strong initial impression, increased brand visibility, and consistency. We also applied an SSL certificate to the website to increase overall security and meet best practices. Dorrell Flooring View Website Here

The Results

We created a modern, secure website that enhances brand awareness and supports their professional credibility. The new website delivers clear, valuable messaging with a modern look and feel, supported by prominent calls to action. We expect these actions to result in an improved public profile and drive business growth.

Testimonial

From our first meeting, we felt Dubzz was the right fit for Dorrell Flooring. They took the time to understand our business and the need to improve our presence online. They also offered free advice on how to improve our current situation if we did not choose to proceed with a new website. From their proposal through to what was required to be supplied to begin was easy to navigate and made it a lot less daunting. Dubzz supplied us with a clean, crisp, fresh website that enhanced our services and products and is very user-friendly to navigate. I highly recommend Dubzz as they go the extra mile with making the process easy, comfortable, great value and even provided training to help us modify the website if need be, etc. Supporting a fellow local Rotorua business was the cherry on the top.

-Susie, Dorrell Flooring.

The Team

Rachel McRae - Dubzz Digital Marketing


Rachel McRae
Director


Lisa Pearson
Web Developer

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