A dynamic new website was created with a strong focus on ease of access for the Lakeside team to update not only wording and imagery but also themes, colours, and logos for each annual concert. The new website is easy to use, looks great on mobile devices, and provides the perfect platform for sharing all there is to know about the annual Rotorua Lakeside Concert.
The online marketing campaign for the 2024 concert was executed from mid-December to early February, with initial setup, branding updates, and paid promotions occurring over the two months. During this time, there were over 17,552 website visits to the new Lakeside website, with a 60% engagement rate.
The Google Display Ads campaign facilitated access to the concert’s target audience, with over 2 million viewable impressions reported, enhancing awareness of the Rotorua event across the Google network through strategic ad placements.
Our team ran a social media traffic campaign, which helped reach over 82,000 online users in the event’s target audience and generated 5,200 link clicks, leading to the new website.
This year, we partnered with Dubzz to modernise our website, and their approach was impressive from the outset. They were efficient, professional, and forward-thinking, and this continued throughout the project. What started as a discussion to refresh the Lakeside Concert website became a modern and easy-to-update platform within a few months. Dubzz was mindful of the future editability of the site, user experience, and target audience while presenting our key information and branding clearly and concisely. Our Lakeside Concert team was thrilled with the finished product.
Dubzz’s approach to the paid digital marketing campaign across social media and Google was also easy to work with. They effectively used our brand assets and provided clear campaign performance reports. Additionally, the memorial video they created for 2024 was of a high standard, and they were nimble in their approach.
I highly recommend Dubzz Digital Marketing to anyone looking to improve their digital marketing efforts. Thank you, Dubzz, for your exceptional work!
Kaycie O’Connor, Trustee – Rotorua Lakeside Concert Charitable Trust.
