Māori Investments Limited

The Challenge

Māori Investments Limited (MIL), founded in 1968, serves a diverse group of shareholders across five entities. Recognising that their outdated website was frustrating users and their admin team, MIL engaged Dubzz to overhaul it with a new, modern, user-friendly website. The new site needed to align with new branding created by Ngareta Creative, be easy to use for all ages, easy to administer, and to serve its function as a key way of communicating with shareholders and wider stakeholders. Clearly displaying missing shareholder information was a key requirement, along with sharing processes for shareholder updates, and ability for grant applications to be made through the website.

Our Approach

We worked closely with Māori Investments Limited to build a custom website that delivers a sleek and intuitive user experience. We revamped backend operations for administrators and optimised form submissions through innovative integrations. This led to the implementation of online grant applications, simplifying tasks for shareholders, as well as a dynamic table to display missing shareholder information clearly. Te Reo Maori was utilised in the menu, headings and subtitles with macron supported fonts. We also set up a News section ‘Pū Kōrero’ to enable the team to easily share latest information, pānui and annual reports from Māori Investments Limited. Māori Investments Limited View Website Here

The Results

Māori Investments Limited have a brand-new website with a fresh design and improved content that they are proud of. In just the first month post-launch, the site attracted over 1,300 visits, with an impressive engagement rate of 69%.

The website provides effortless navigation for the public and shareholders alike, and advanced functionalities to serve their key stakeholders.

The Māori Investments Limited team can now easily update their site, ensuring it remains a key communication tool, providing accurate and up-to-date information to their audience at all times.

Testimonial

With the new design and easy to navigate appearance MIL’s administration team have received a large number of queries from users wishing to know what they need to do in order to update their details, general enquiries and what they need to do to succeed, to missing shareholders who have in the past, remained missing for a number of years. It’s a great outcome for the team to know that their initial idea to redesign their website is working wonderfully. Monthly reports are generated from the website showcasing the number of views which has been very positive, this is a clear indication that the website is working, and more users are searching the site.

In terms of user friendliness for all ages, our shareholders, some of whom may not be so tech-savvy, are able to navigate through the kaumatua grant application page. Staff have received a large number of grant applications submitted through the website which is great to see. This reduces staff processing time as well as resource use by turning our shareholders to the website, it reduces the wait time in between transition for staff to answer their query and receiving their applications.

MIL are extremely happy with the new design, easy to manage administrative functions and the increase in activity across their new website and would gladly endorse Rachel and her team at Dubzz to any organisation considering upgrading their website.

Tiaki Hunia, CEO, Māori Investments Limited

The Team

Rachel McRae - Dubzz Digital Marketing


Rachel McRae
Director
Julie Lewis - Dubzz Digital Marketing


Julie Lewis
Creative Director


Lisa Pearson
Web Developer


Tereina Haimona
Online Marketing Consultant

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