Rotorua Festival of Gardens 2023

Summary

Since its inception in 1992, the Rotorua Festival of Gardens has been a cherished biennial event, with the 2023 festival marking its 16th edition. This celebrated festival showcases a diverse range of private gardens within the Rotorua community. For the 2023 event, the festival committee sought Dubzz’s expertise to enhance advertising and raise awareness. They also requested to start the promotional campaign three months in advance to build anticipation for the event.

Our Approach

Dubzz developed a strategic four-stage marketing plan to ensure optimal results for the festival. We began by providing Mailchimp training for the committee, enabling them to maintain communication with their existing audiences—one for garden owners and another for early ticket holders—to improve engagement. Next, we integrated third-party ticketing systems on the website to simplify the purchase process and enhance the user experience. We also updated the festival’s website with new event information and refreshed imagery to reflect the 2023 festival. Finally, a comprehensive social media campaign was launched on Facebook and Instagram three months before the event to engage and inform potential attendees.

Results

The comprehensive approach to promoting the event and modernising the ticketing system yielded significant results. Our paid advertising efforts successfully reached 36,762 targeted online users, contributing to the sale of over 780 tickets. As a result, the committee was able to donate a total of $28,000 in proceeds from the event to two local charities and was thrilled with this outcome.

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What Rotorua Festival of Gardens 2023 Says About Working with Dubzz

From all of us on the Rotorua Festival of Gardens committee, we’d like to extend our sincere thanks to you for all your work last year for the 2023 Festival. Promotion of the festival, setting up Mailchimp and adding the Eventbrite ticketing function to our website were all critical aspects for the success of the festival. We are very appreciative too of the support and professional advice that we received so promptly when we had queries or encountered difficulties that we weren’t equipped to handle ourselves.

It’s been a pleasure to work with you and looking ahead to the 2025 festival we would value your support again. Thank you again for being a part of the 2023 festival and helping make it such a success.

Carol Harper, Secretary, Rotorua Festival of Gardens

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