Rotorua Super Passes Booking System

The Challenge

Rotorua Super Passes sell all-in-one passes for many Rotorua attractions. However, their previous booking system required a large amount of administration time to manually send passes to customers. Rotorua Super Passes wanted to automate their online booking process to reduce the administration time associated with processing the bookings, and increase profit margins.

Our Approach

We met with Rotorua Super Passes and assessed their current booking system to find out what improvements could be made to save time and automate the process. We then researched and implemented a new payment gateway and booking system. We redesigned the way which the process of purchasing passes was completed on the website by reducing the number of steps and removing the third party booking and payment sites. This created a straight forward inbuilt payment system which is easier to use for customers on checkout. Rotorua Super Passes Booking System

The Results

All transactions are now handled automatically, significantly reducing staff administration, with transactions and notifications easily managed via smartphone. The path to purchase is now faster and easier to navigate for users, ensuring happy customers and improving conversion rates immediately. During the first month of operation the conversion rates increased by 41% compared to the same time last year. The new payment system has also reduced transaction fees by over 50%, providing a greater profit.


“As a long time client of Dubzz, I have regular meetings with David and at one of these meetings we discussed the issue of streamlining our current booking system, with a particular focus on enabling the confirmation of Pass bookings without the need to issue multiple vouchers. David indicated that he believed that Dubzz had a potential solution and suggested that they would do some research and come back to me. True to his word, he came back with a solution which involved redesigning the purchase process which removed the necessity for creating manual vouchers.
Several meetings followed and then the Dubzz team went away and developed a prototype system which after rigorous testing, proved to be very successful.
Initially I had my doubts as to whether this solution could be achieved, but after hard work by the Dubzz team which was very inclusive of my input, I am absolutely thrilled with the result.
The new system is working very well and is easy to manage and make improvements to. Most gratifying is that due to lower operating costs, overall yield has increased.
I commend the Dubzz team on their focus and willingness to achieve a very positive outcome which has resulted in real bottom line benefits to my business.”
Don Gunn
Rotorua SuperPasses

The Team

Get in Touch

Ready to talk about your online strategies? Get in touch and we'll get back to you with how we can help.

About Dubzz

the Team

David from the Dubzz team attended RYLA 2016 by Rotary Rotorua West, which is a weeklong live-in seminar developed and funded by Rotary for youth aged between 18 and 26 who demonstrate strong community and leadership qualities.

David’s RYLA Experience

Communicate with clients, increase customer loyalty and encourage sales with our Dubzz E-newsletter training


Development of a cost-effective website booking engine

Rotorua Super Passes Booking System

I have been working with Dubzz for some time now and have found them very efficient and responsive. Nothing is a problem to the Dubzz team. Keep up the good work!

Rotorua Super Passes