Rotorua Thermal Holiday Park

The Challenge

Rotorua Thermal Holiday Park offers cabins, motels, backpacker dorms, caravan and tent sites. Located just minutes from the city centre they are the closest holiday park to the world-class mountain biking trails in the Whakarewarewa Forest. Rotorua Thermal Holiday Park was listed on several websites, booking channels and Facebook, however, the information across these sites was out of date and not being optimised to market to their key target audiences.
They wanted help to update their online presence and increase social media engagement, website traffic and bookings from online channels.

Our Approach

Services: Search Engine Optimisation, Social Media, Facebook Advertising

Dubzz has undertaken booking channel management as a part of a Search Engine Optimisation (SEO) strategy to improve the online presence of Rotorua Thermal Holiday Park.
Dubzz also updated the Rotorua Thermal Holiday Park’s Facebook page and used this as a marketing tool to engage with their customer base and potential visitors to the holiday park.
Rotorua Thermal Holiday Park

The Results

Dubzz identified additional booking channels that Rotorua Thermal Holiday Park could utilise for their new room types. Since we set this up in November 2017, the channel has generated over 20% of the bookings for the room type.

Since Dubzz has taken over the social media management we have increased the number of page followers of the Rotorua Thermal Holiday Park Facebook page by 65%. Successful Facebook advertising campaigns between February – April have increased social traffic to the Rotorua Thermal Holiday Park website by 327%, compared to the previous period.

Dubzz ongoing work has seen the website traffic over a 6-month period increase by 45% with a 2.58% e-commerce conversion rate.

Testimonial

Working closely with the staff at Dubzz has been an easy partnership and as you can see, the excellent results speak for themselves. I cannot speak highly enough of their professionalism and their ability to promote our business in the right direction – we wouldn’t use anybody else.

Andrea Scott
Customer Services Team Leader

The Team

Rachel McRae - Dubzz Digital Marketing


Rachel McRae
Director
Kirsten Manners - Dubzz Digital Marketing


Kirsten Manners
Online Marketing Consultant

Get in Touch

Ready to talk about your online strategies? Get in touch and we'll get back to you with how we can help.

    About Dubzz

    Meet
    the Team

    Don't want to worry about social media while you are away on holiday? These are our top tips on how to manage your social media while you are away from your business.

    How to manage your Social Media Presence while you’re away!

    Place the power of digital marketing in your hands with one-on-one training from Dubzz

    Digital Marketing Courses with Dubzz

    Facebook Ads and Digital Marketing Training provide business results for local small business

    The Wash Place

    Dubzz have been working with us for a year and ran the online marketing campaigns for We Run the Night 2018. The event was a huge success, we sold out and had to increase our capacity for the event.

    We run the night

    Contact Dubzz

    © Dubzz Digital Marketing 2021