Rotorua Thermal Holiday Park

Summary

Rotorua Thermal Holiday Park offers cabins, motels, backpacker dorms, caravan and tent sites. Located just minutes from the city centre they are the closest holiday park to the world-class mountain biking trails in the Whakarewarewa Forest. Rotorua Thermal Holiday Park was listed on several websites, booking channels and Facebook, however, the information across these sites was out of date and not being optimised to market to their key target audiences. They wanted help to update their online presence and increase social media engagement, website traffic and bookings from online channels.

Our Approach

Services: Search Engine Optimisation, Social Media, Facebook Advertising Dubzz has undertaken booking channel management as a part of a Search Engine Optimisation (SEO) strategy to improve the online presence of Rotorua Thermal Holiday Park. Dubzz also updated the Rotorua Thermal Holiday Park’s Facebook page and used this as a marketing tool to engage with their customer base and potential visitors to the holiday park.

Results

Dubzz identified additional booking channels that Rotorua Thermal Holiday Park could utilise for their new room types. Since we set this up in November 2017, the channel has generated over 20% of the bookings for the room type.

Since Dubzz has taken over the social media management we have increased the number of page followers of the Rotorua Thermal Holiday Park Facebook page by 65%. Successful Facebook advertising campaigns between February – April have increased social traffic to the Rotorua Thermal Holiday Park website by 327%, compared to the previous period.

Dubzz ongoing work has seen the website traffic over a 6-month period increase by 45% with a 2.58% e-commerce conversion rate.

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What Rotorua Thermal Holiday Park Says About Working with Dubzz

Working closely with the staff at Dubzz has been an easy partnership and as you can see, the excellent results speak for themselves. I cannot speak highly enough of their professionalism and their ability to promote our business in the right direction – we wouldn’t use anybody else.

Andrea Scott
Park Manager

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