Creating Effective Facebook Ads

By Kirsten Manners | Friday, December 14, 2018

Take a look at our must-know tips for creating effective Facebook ads.

Why Facebook? – We take a look at the stats

Facebook is the largest social media platform in New Zealand with 3.5 million active users visiting the site an average of 17 times per day. Kiwi’s on average spend 1 hour and 53 minutes on social media networks every day!

With stats like this, your business cannot afford to ignore Facebook as a viable advertising platform. Facebook is a great way to reach a large amount of people in a short time to create brand awareness, educate your audience, launch new products, increase conversions and enquiries as well engage with your loyal customers.

Unfortunately, with the decline in organic reach on Facebook, your organic posts will only reach on average 15% of your followers, which means you cannot rely solely on posting content to reach your intended audience.

This is where effective Facebook advertising becomes a must to help you achieve your goals.

Do Facebook Ads work?

The straight answer is, YES, they do! With a huge audience, advanced targeting tools, and the ability to create custom audiences combined with detailed reporting insights, Facebook advertising is a hugely valuable advertising tool.

It is no longer realistic to just post content on your Facebook page and expect great results, businesses need to be taking advantage of effective Facebook advertising to increase exposure and traffic as well as generate leads, sales & create loyal customers.

To get the most out of your Facebook advertising you do need to do your homework, develop a sound strategy with clear goals, and invest in taking the time to learn more about how to use effective Facebook advertising to get a positive ROI.

Creating Effective Facebook Ads

Target the right audience

The targeting available exclusively through Facebook advertising means you can target just about anything or anyone you want to! The segmenting not only allows you to target based on a user’s location, gender, age and interests but you can set up remarketing, lookalike and custom audiences.

However, don’t fall into the trap of trying to reach as many people as possible. You should define your audience so that you have the ability to tailor your message, therefore increasing conversions from your key target demographics or those already interested in your brand.

Get the landing page right

If you’re running Facebook ads to drive more traffic to your website, get conversions, enquiries or sales you need to ensure you get the landing page right. Think about where you are sending your customers and revisit your strategy to ensure you meet your goals. The landing page could be a specific page on your website, a lead generation form or Facebook messenger.

With the right landing page set up you will see your Return on Investment (ROI) increase. For further insights it is a good idea to set up custom campaign URLs for tracking the effectiveness of your ads.

Use high quality visuals and content

To get the most out of your advertising it is essential that you are using good visuals; professional images, limited or no text in your images, high quality (short) videos and avoid using stock images where possible. Facebook will penalise ads that use too much text in images and users will not be engaged with poor quality content.

A great image will really help you convey your message. Remember to make sure the ad copy and image are well thought out to entice a user to click on your ad. If you’re struggling to create images for Facebook ads, you can use free image tools like Canva.

Build a proper sales funnel

Once you have identified your audience and targeting, ensure you are building a proper sales funnel. You want to capture users’ interests, nurture them until they’re ready to purchase and then continue to build relationships to promote long-time loyalty.

Create content that appeals to new audiences, don’t neglect lookalike audiences, build trust and ensure you have a strong remarketing campaigns set up. This will all work towards improving the effectiveness of your Facebook advertising campaigns.

If you would like help to learn more about effective Facebook advertising, don’t hesitate to get in touch. Dubzz offer Facebook advertising management solutions and one-on-one or small group training courses.

Author: Kirsten Manners

In her spare time Kirsten loves spending time with her young daughter and exploring all that Nelson has to offer.

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