What is Facebook Marketplace?

By Rachel McRae | Monday, October 17, 2016

Facebook Marketplace is the social media giant's answer to eBay and TradeMe.

Facebook Marketplace provides the perfect place to buy and sell items to people within your community. It makes it easy to find new items that you will love and a perfect way to find a new home for items you are ready to part with. The concept originated from Facebook groups that were set up locally for buy and sell meet ups. The success of these groups led Facebook to launching a specific page for buying and selling.

What is Facebook Marketplace?

Facebook Marketplace is a free classified listings feature for buying and selling items between people. It follows a similar concept to other e-commerce sites such as Trade Me and eBay. The benefit of Marketplace over other e-commerce websites is that there are no added fees, and looser regulations. It can simply be accessed via Facebook’s left sidebar on a desktop, or the Facebook app on your mobile phone.

Marketplace is available to anyone over the age of 18 years old in New Zealand, UK, Australia and USA. The main attraction of Facebook Marketplace is that individuals can list items for sale and to advertise local services free of charge. It is cutting out the middle man when looking for products or services and following the Facebook community feel by letting Facebook users promote their offerings.

How it looks:What is Facebook Market Place - Dubzz Digital Marketing

When opening Marketplace, photos of items for sale around your area will pop up on the screen. To look for something specifically, you can filter your results by location, category or price. The in-built location tool can be adjusted to the region you’re in or you can search in other areas or cities.

When you see something you like, tap on the image and more details from the seller will show up. A much more detailed description of the sale item, name and profile photo of the seller and their general location. Items can also be saved to look back on later.

How to post an item for sale:

Facebook has made it very simple to start selling items on Marketplace:

Marketplace is a sign that Facebook sees smartphone-based e-commerce as the future of retail and peer to peer sales.  With messenger integration, it is possible to ask questions, clarify details and haggle on the price. This can all be done in real time and allow for quicker decision making.

Author: Rachel McRae

Rachel is the founder of Dubzz with qualifications in Marketing, Business, Science & Maori. She is proud Mum to Hugo, and serves the community as a Justice of the Peace. In her free time Rachel enjoys cooking, gardening and walking her dog Henry in the Redwoods.

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