Google Ads Explained

By Matt Ennor | Sunday, March 15, 2020

Google Ads allows you to display your businesses ads in the billions of searches each day!

Unlike traditional forms of advertising, all online advertising engagement can be measured and tracked. You are able to track the exact number of impressions and clicks your ad receives, as well as location, time, and the number of conversions you receive. This enables you to precisely measure your return on investment down to the last cent. This is especially true when advertising with Google Ads.

Get Started with Google Ads Basics

Sign Up

Advertising with Google Ads is easy! To set up a Google Ads account, all you need to do is sign up at If you already have a Google account or a Gmail address, you can sign in using the same login details.

Create Your First Campaign

Depending on your business, you may only need one campaign. You might want to create more than one if you have quite distinct categories of products or services. For example, if you own a clothing store, you might want to create one campaign for clothes, and one campaign for shoes.

Set Your Budget

The great thing about Google Ads is that there is no minimum spending requirement! You can set a budget starting from only $1 per day if you like. Whatever it may be, when your daily budget is spent, your ads simply won’t show again until tomorrow. That means that your maximum spend is completely is up to you, and you won’t get any surprise costs at the end of the month.

Another thing that makes Google Ads ideal compared to traditional media is that you’re only charged if someone clicks your ad, not when your ad is displayed. The amount you pay for each click might depend on the competitiveness of your targeted keywords, the value of what you are advertising, and your desired results.

Choose Your Location

Depending on the type of products or services your business offers you will most likely want to advertise only in selected locations. You are able to target the geographic location of where you would like your ads to display depending on the country, region and city.

Create Your Ad Groups

Your ad groups can separate your products further into more specific categories. Using the earlier example, the Clothing campaign might contain ad groups for shirts, jackets and pants. The Shoes campaign might contain ad groups for dress shoes, sports shoes or work boots. In each ad group, you can enter the specific keywords relevant to that product or service.

Choose Your Keywords

Keywords are the words and phrases that users type into the Google search box, to find websites and online content that match what they are looking for.

Choosing the correct keywords is the most important aspect of the Google Ads process, as keywords are what trigger your ad to display in Google results.

When thinking of the right keywords to trigger your ad, think about what your customers will be searching for. A targeted keyword related to your business and ad is going to be much more successful in generating quality leads than a general keyword with little relevance.

If you would like a little more help or if you would like to see traffic cost estimates and rank of particular keywords use the Google Keyword Planner.

Write Your Ads

Your ads are what will display in Google Search results. Ads consist of a title, description, and a website link or URL. We strongly recommend using ad extensions as well, which can include your phone number, address, prices, and extra links.

The titles and descriptions can only be a set amount of characters so it is more important than ever that you choose your words carefully!

If you are unsure what wording will work best, create multiple ads with varying focuses and calls to action. It is recommended to create at least three ads per ad group. This way you will be able to test the ads against each other to see which ads are more successful.

Now You’re Advertising

Once you publish your ad, it will be checked by Google to ensure it is appropriate and meets their guidelines. The approval process is usually extremely fast, sometimes just a matter of minutes.

Once it is approved, your ads will start to appear in search results whenever someone searches for your keywords. They will be able to click on your ad to learn more about you, find your contact details or purchase products or anything else you might have on your website.

Your Results

Google Ads supply you with all sorts of useful data so you can review your ads’ performance. You will be able to see data for impressions (appearances), clicks and costs. Link your Google Ads account with Google Analytics for more advanced insights to how your paid traffic is engaging with your website. This can include conversions such as sales or enquiries.

Google Ads is an incredibly cost effective advertising solution that provides precise and measurable results. Start advertising with Google today by visiting –

If you would like a bit more advice, or have experts create and manage your Google Ads campaign, contact the team at Dubzz Digital Marketing. We would be more than happy to answer your questions and help your business get results online.

We offer free one hour first consultations, please give us a call during office hours on 07 346 2760 or send us an email at

Author: Matt Ennor

Matt can often be found playing music in his spare time, and also enjoys reading and getting outdoors.

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