In today’s world, people are spending more time online than ever before. Every day, Google processes over 5 billion searches, so it is crucial to have your business found online. The big question is how to cut through competition and actually get found in Google search results. After all, that can be the difference between getting business or not! The following steps will help you on the road to get your business found in Google.
Website
Your website is one of the best investments you can make for your business. It is your primary representation in the online space. It is important that the website has:
Compelling Layout & Design
Make sure your website is enticing and attractive to the visitor to encourage further exploration of website. Remember to appeal to the target audience, using interactive elements and clear calls-to-action to engage the visitor.
Quality Content
When it comes to websites, content mainly refers to the written text on your site. Quality content helps keep visitors’ attention longer, and provides a good experience, which usually improves conversion rates. This is why Google rewards websites that have good written content. Professional, eye-catching images also make a huge difference to the success of your website.
Functionality & Navigation
Ensure functionality and navigation are as seamless as possible for the visitor. Users should be able to move through the website easily and quickly, to find exactly what they need. Check that all of your links links are working correctly, and that your menu displays clearly on every page. You should also make sure that your website works across all browsers, operating systems and devices.
Page Speed & Mobile Responsiveness
Ensure your website is not slow. The difference between making a sale and losing a customer can literally be a couple of seconds! This is because most people will leave a website if it takes longer than 3 seconds to load, so page speed is crucial. You should also make sure your website looks good on a mobile phone, as the majority of searches are done on a mobile device. Google wants to show websites with good user experience first. This means that fast websites that are mobile responsive will be rewarded with a higher ranking.
Search Engine Optimisation (SEO)
SEO is the activity given to increasing the quality and quantity of traffic to your website by improving your search engine ranking.
Google crawls through your website pages to collate and index all the information available so that the relevant pages can appear in Google search results. Google bases its ranking on what it considers to be the most relevant to the user.
The following points are vital to ensure that your page appears higher in Google rankings.
Keyword selection
Keywords are the words or phrases in your content that you want search engines to identify when people are searching for your products or services. Choosing the right keywords makes it easier for customers to find your website.
Meta title and Meta description
Your website Meta Data is the information search engines read about your website. It includes a brief outline describing the content of the website page but should also be used as a call to action to entice visitors to your website. Meta titles should be unique as Google does not like duplicate content and will penalise you when ranking your website.
Link building
This is the process of getting more links to your website and is arguably one of the most influential factors for your Google ranking. Acquiring hyperlinks from other websites back to your own website helps Google to learn more about your website and its relevance. The more quality links your website has the better your Google ranking.
With the online space growing and every changing, it is imperative that businesses ensure that they are getting found in Google searches. Website content should be optimised not only for Google but also made interesting and informative to engages with your customers.
If you would like help with getting your business found on Google, get in touch with Dubzz today.
