How to get found on Google and ensure your business is visible to people looking for your products or services.
In today’s world, people are spending more time online than ever before. Every day, Google processes over 3.5 billion searches, so it is now more important than ever to have your business found online.
The big question is whether your business is taking the right steps to make sure your website can be found in search results. The following guide and suggestions will help you on the road to get your website to the top position on Google.
Your website is one of the best investments you can make for your business. It is your representation in the online space so it is important that the website has:
- Compelling layout and design
Make sure your website is enticing and attractive to the visitor to encourage further exploration of website. Remember to appeal to the target audience and use interactive elements to engage the visitor.
- Quality content
This helps keep visitors’ attention longer and improves the chance of conversion. Google also loves unique quality content and the more the better.
- Functionality and navigation
Ensure functionality and navigation is as seamless as possible for the visitor. Users should be able to move through the website as easily and quickly as possible and all links should be working correctly and sending you to the desired page. Also make sure you check that your website works across all browsers, operating systems and mobile devices.
- Page speed and mobile responsiveness
Ensure your website is not slow and that it looks good on a mobile phone. This is important for user experience but Google also rewards websites that are fast and mobile responsive with a higher Google ranking.
Search Engine Optimisation (SEO)
SEO is the activity given to increasing the quality and quantity of traffic to your website by improving your search engine ranking.
Google crawls through your website pages to collate and index all the information available so that the relevant pages can appear in Google search results. Google bases its ranking on what it considers to be the most relevant to the user.
The following points are vital to ensure that your page appears higher in Google rankings.
- Keyword selection
Keywords are the words or phrases in your content that you want search engines to identify when people are searching for your products or services. Choosing the right keywords makes it easier for customers to find your website.
- Meta title and Meta description
Your website Meta Data is the information search engines read about your website. It includes a brief outline describing the content of the website page but should also be used as a call to action to entice visitors to your website. Meta titles should be unique as Google does not like duplicate content and will penalise you when ranking your website.
- Link building
This is the process of getting more links to your website and is arguably one of the most influential factors for your Google ranking. Acquiring hyperlinks from other websites back to your own website helps Google to learn more about your website and its relevance. The more quality links your website has the better your Google ranking.
With the online space growing and every changing, it is imperative that businesses ensure that they are getting found in Google searches. Website content should be optimised not only for Google but also made interesting and informative to engages with your customers.
If you would like help with getting your business found on Google, get in touch with Dubzz today.