How To Read Your Dubzz Report

By Julie Lewis | Thursday, February 4, 2021

Learn how to get the most out of your Dubzz report

One of the greatest things about online marketing is the detailed real-time feedback you receive. You can easily see how a campaign is performing, what action visitors are taking on your website, and where your sales are coming from. We believe that having the right data helps you make fantastic business decisions.

Up To The Minute Reporting

Our reporting system allows us to easily manage and integrate all different funnels of online marketing into one easy to read report. This means Dubzz can create reports with up to the minute data on how your online marketing is working for your business.

Reports On The Go

At Dubzz we realise your time is important, and in today’s fast paced business world you cannot always be at the office or behind a desk. That’s why our reports are online documents, ready to view anytime, anywhere, using any device (desktop, laptop, tablet or mobile). This allows you to have the information you need to make decisions on the go.

How To Read Your Dubzz Report

Our reporting structure is very user-friendly, and we make sure to highlight key points so you don’t miss a thing. However, we do appreciate that digital marketing can be a little overwhelming at times. So, here are our top tips to help you get the most out of your report.

1. First up is the navigation side bar. Here you can quickly navigate to the different parts of the report by clicking on each section.

2. We recommend saving the report as a PDF so you can print it out or refer to it at a later time. You can easily do this by selecting the button “Export PDF”.

3. For our ongoing online marketing clients, at the beginning of your monthly reports you will find a handy report summary. This includes a description of key statistics and findings, our achievements, and useful recommendations to further improve your online marketing.

Dubzz Report

4. For your first few reports, we include a section describing the key terms used. You will also find a glossary of key terms frequently used in reports at the end of this post.

5. All of the graphs, tables and charts are interactive. Hover over data points to see more information.

6. We compare website statistics to the previous month, monitoring trends and growth. We also include website performance in comparison to the previous year, if applicable.

Report - Dubzz Digital Marketing

7. You can also reorder each table based on the metrics that are most important to you. Simply click the column heading and the table will reorder, so you can see what is working and what is not.

8. Because your reports are online, you can click on links within reports to find more information.

Contact - Dubzz Digital Marketing

Do you have any other questions about our reports?

Get in touch, we are happy to answer any of your questions.

Glossary of Report Terms

Traffic: Visitors to your website. Within Google Analytics, traffic can be divided into multiple categories including direct, organic and paid.

Sessions: Each individual visit to your website is called a session.

Traffic Sources/Channels: Where your traffic is coming from. It is important to know where your website traffic is coming from so you can understand which marketing endeavours are working for you. Google Analytics includes information on which sites your visitors are coming to your website from as well as what keywords they are using to get to your website.

Organic Search Traffic: Website visitors who come to your website from a search engine (usually Google). This statistic excludes visits gained by paid advertising.

Paid Search Traffic: This consists of visitors who come to your website from Google Ads.

Referral Traffic: Website visitors who come to your website from other websites.

Direct Traffic: Visits to your site where the user types your URL into their browser’s address bar or when a visitor uses a bookmark to get to your website. These visitors did not find your website on search engines or on another site. Direct traffic usually implies that the user has visited your website before.

Social Traffic: Website traffic that has been referred to your website by a social media channel such as Facebook, Instagram, YouTube etc.

Display: Visitors who come to your site by clicking on Google Display Ads.

Page Views: The number of times visitors load individual pages of your website. If a visitor navigates to a different page and then returns to the original page, a second page view will be recorded. Page views allow you to see which pages on your site are the most popular.

Unique Visitor: The number of individual (non-duplicate) visitors to a site over the course of a specific time period (usually 30 days).

Bounce Rate: The percentage of visits in which the user only viewed one page of your website, and did not interact before leaving. The average bounce rate for most websites is usually around 40-50%.

Average Session Duration: The average time in minutes each visitor stayed on your website.

Pages Per Session: The average number of pages viewed per visit.

Cost Per Click (CPC): The amount you pay each time someone clicks on your advertisement.

Click Through Rate (CTR): This measures the percentage of people who clicked on your advertisement. For example, if your ad was served 100 times, and received 20 clicks, the CTR would be 20%.

Conversion: This is what occurs when a visitor comes to your site and completes a desired goal or action. Completing a purchase and submitting a contact form are both good examples of conversions.

Impressions: The number of times your ads were served.

Reach: The number of people reached by your campaign.

Search Engine Optimisation (SEO): The process of ensuring your website is found in search results such as Google when specific keywords are searched.

Meta Data: is the information which tells search engines such as Google what your website is about. This includes Meta Titles, Keywords and Descriptions.

Author: Julie Lewis

Julie is certified in Google Ads, Analytics and Mobile Optimisation, and holds a Bachelor's Degree in English and a certificate in Front End Web Development. When she’s not squinting at a computer screen, Julie plays rugby for the Bay of Plenty Volcanix and fosters kittens through the Rotorua SPCA.

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