How To Read Your Dubzz Report

By Julie Lewis | Thursday, July 16, 2015

Learn how to better understand your Dubzz report.

One of the greatest things about online marketing is the real time feedback you receive. You can easily see how a campaign is performing, what action visitors are taking on your website, and where your sales are coming from. We believe that having the right data helps you to make fantastic business decisions.

Up to the Minute Reporting

Our new reporting systems allows Dubzz to easily manage and integrate all different funnels of online marketing into one easy to read, functional report. This means we can now create reports more quickly and easily so you can have up to the minute data on how you’re online marketing is working for your business.

Reports On The Go

At Dubzz we realise your time is important and in today’s fast paced business world you cannot always be at the office or behind a desk. The new reports are now online documents, which mean you will be able view your reports quickly, at anytime, anywhere, using any device (desktop, laptop, or a mobile device), so you can have the information you need to make decisions on the go.

More Value and Better Results

Our new reporting system is now more efficient and takes less time, so you can be sure that your online marketing investment is best spent achieving results to improve your bottom-line.

How To Read Your Report

Our new reporting structure is very user-friendly and should be quite straight forward to understand. However here are the top tips to help you get the most out of your report.

1. This is the navigation side bar, here you can easily and quickly navigate to the different sections of the report by clicking on each section.

2. If you would like to save the Report as a PDF so you can print it out or refer to it at a later time you can easily do this by selecting this button “Export PDF”.

3. For our ongoing monthly clients, at the beginning of your reports you will find an introduction which includes a report summary, a brief description of the statistics and findings, as well as Key Achievements and useful ongoing Recommendations to better improve your online marketing.

4. As well as navigating sections of the report using the navigation sidebar, you can also easily scroll through your report just like you would a normal website page.

Report - Dubzz Digital Marketing

5. If you are ever unsure about any of the information provided in our reports you can easily find out more information by hovering over the question marks in the top right hand corner of all data sections.

Report - Dubzz Digital Marketing

6. All of the graphs tables and charts are now interactive. Hover over data points to see more information.

Report - Dubzz Digital Marketing

7. You can now reorder tables based on the metrics that are most important to you. Simply click the column heading and the table will reorder so you can see what is working and what is not.

Report - Dubzz Digital Marketing

 8. Because your new reports are now online, you can easily click on links within reports to find more information.

Contact - Dubzz Digital Marketing

Do you have any other questions about the new reporting style?

Get in touch, and let us know and we will answer any of your questions.

Glossary of Reporting Terms:

Traffic: The total number of visits to your website. Within Google Analytics, traffic can be divided into multiple categories including, direct, organic and paid. It is important to know where your Website traffic is coming from so you can understand which marketing endeavours are working for you.

Traffic Sources: Where your traffic is coming from. Google Analytics includes information on which sites your visitors are coming to your Website from as well as what keywords they are using to get to your Website.

Organic Traffic: Website visitors who come to your website from a search engine (e.g Google).

Referral Traffic: Website visitors who come to your website from other websites.

Direct Traffic: Visits to your site where the user types your URL into their browser’s address bar or when a visitor uses a bookmark to get to your Website. These visitors did not find your Website on search engines or on another site. They came directly to your Website.

Social Traffic: Website traffic that has been referred to your website by a social media channel such as Facebook, YouTube, TripAdvisor, etc.

Paid Traffic: This consists of visitors who come to your Website from Google AdWords ads.

Desktop traffic: Website traffic that has visited your website using a Desktop computer.

Mobile traffic: Website traffic that has visited your website using a mobile devices such as a mobile phone or tablet.

New Visitors: Internet users who have not previously or recently visited your site are considered new visitors.

Page Views: The amount of times visitors load individual pages of your Website. If a visitor navigates to a different page and then returns to the original page, a second Page View will be recorded. Page views allow you to see which pages on your site are the most popular.

Visits: The total amount of times your Website is visited from all traffic sources.

Unique Visitor: The number of individual (non-duplicate) visitors to a site over the course of a specific time period (usually 30 days).

Visitor Session: The total time a visitor spends on a Website including all page visits.

Bounce Rate: The percentage of visits in which the visitor only views one page of your Website before leaving is known as the Bounce Rate.

Cost per Click (CPC): The amount you pay each time someone clicks on your advertisement.

Cost per Impression (CPI): The amount you pay each time someone sees your advertisement.

Click Through Rate – CTR: Is the average number of click-through per hundred ad impressions, expressed as a percentage. It measures the percentage of people who clicked on your advertisement.

Conversion: This is what occurs when a goal is completed. Conversions happen when a visitor comes to your site and completes a desired goal or action. Completing a purchase and submitting a contact form are both examples of goal conversions.

Reach/Impression: The display of a referral link or advertisement on a web page.

Search Engine Optimisation (SEO): The process of ensuring your website is found in search results such as google when specific keywords are searched.

Meta Data: is the information which tells search engines such as Google what your website is about. This includes Meta Titles, Keywords and Descriptions.

Author: Julie Lewis

Julie is certified in Google AdWords, Analytics and Mobile Optimisation, and holds a certificate in Front End Web Development. When she’s not squinting at a computer screen, Julie plays rugby for the Bay of Plenty Volcanix and fosters kittens through the Rotorua SPCA.

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