How to use AI tools like ChatGPT to your advantage.
Wondering how AI tools can actually help you with marketing for your holiday park? Here are a few ideas that will save you time and boost your creativity.
- Draft social media posts. This can include coming up with ideas as well as the actual words.
- Draft online ad copy. This could be for Google or social media.
- Draft website content. This could be your Home page blurb, room descriptions, your online compendium, or anything else. The wording on your website is actually really important. It can be the difference between someone booking with you or going somewhere else. You need to make sure that your wording resonates with your target audience, and talks about the things they care about.
- Draft blog ideas. This can help you brainstorm new content to add to your website.
- Draft blog articles. Once you’ve come up with the ideas, it can then draft the articles for you. You’ll always need to make changes, but it’ll give you a starting point.
- Draft email replies. If you need to write a tricky email to a customer that might take some time, AI can help write the bulk of it for you. This is also good if you struggle with politeness in your emails.
- Draft review responses. Whether it’s a positive or negative review, AI can help you respond to it professionally.
Prompts For AI
It’s all well and good to have a list of ideas, but what do you actually type in to get AI to do each of these things? Don’t worry, we thought we’d give you some specific word-for-word prompts to get you started, for each of the marketing related tasks we just mentioned. For each one, just copy and paste the prompt into an AI tool like ChatGPT, then replace the sections in bold with your own information.
Prompt 1: Draft Social Media Posts
This will give you all of your social media posts for the next 6 months in less than a minute.
Give me 10 social media post categories for PARK in LOCATION. Then, use these post categories to create a 6-month content calendar starting from MONTH YEAR, with NUMBER posts each month. Put the content calendar into a table format. Make sure the content is engaging and concise.
Prompt 2: Draft Online Ad Copy
This will make sure your ad copy is focused on a particular audience and will connect with them
Imagine you are running ads for PARK on AD PLATFORM. The ads are promoting SUBJECT. The target audience is people who live in LOCATION, aged between AGE RANGE, and are interested in INTERESTS. Write some copy for this ad that will connect with the target audience.
Prompt 3: Draft Website Content
For the content type, you can put in room description, page blurb, paragraph telling users that we’re pet friendly, or something similar.
Come up with five reasons why someone would choose to stay at PARK. Write a CONTENT TYPE for URL that incorporates some of these reasons. Make sure that the content also provides the information that would be necessary for a potential customer to make a purchase decision.
Prompt 4: Draft Blog Ideas
Giving AI a role to play seems to work well with prompts, so that’s the reason for telling it that it’s a marketing copywriter.
You are a marketing copywriter for PARK in LOCATION. Give me 10 blog post ideas for the holiday park’s website, that are also likely to rank in search engines. Make sure each idea answers a question that potential guests are likely to have about the park itself and/or the surrounding area.
Prompt 5: Draft Blog Ideas
For the topic, you can choose one of the ideas from the list you just asked AI to create for you. Again, you will need to make changes to align with your brand tone, correct mistakes, or add in key information that it missed.
Plan out a blog article for PARK. The title of the blog is TOPIC, and the target audience is DEMOGRAPHIC who are likely to come and stay at the park. Make sure to include KEY INFORMATION in the article. Once you have created a plan, use the plan to draft the blog article itself.
Prompt 6: Draft Email Replies
You may need to make some edits to make the email sound more like you. Don’t forget to copy and paste the original email text underneath the prompt.
Write a friendly and professional reply to the below email. In the reply, make sure to mention KEY POINTS. Keep it clear and concise, and use words that most people would use in general conversation.
Prompt 7: Draft Review Responses
If the review is negative, make sure to include your side of the story in the key points. Remember to copy and paste the review underneath the prompt.
Respond to the following review of PARK as if you were the manager. Format it like an email. Highlight KEY POINTS. Keep it brief and polite. If the review is negative, ask them to contact the park directly.
REVIEW
Common Pitfalls
It’s also important to talk about the mistakes that a lot of people make with AI. Unfortunately, it’s not a silver bullet that will do your job for you, but it is a tool that can help. Here are our top three pitfalls:
- Remember that the key word here is ‘draft’. Anything AI spits out is always just a draft. You will always need to make some changes yourself.
- As intelligent as it may seem, AI is just a machine. That means you can’t expect it to read your mind, or even to have common sense. The more specific you are with your instructions, the better end result you’ll get.
- Finally, always fact check. Sometimes, AI will just make things up, so if you see something that looks like it might not be true, double check it just to be sure.
