AI Prompts For Holiday Park Marketing

Wanting to step up your AI game when it comes to marketing your holiday park? As you may know, a good prompt can be the difference between a fantastic output and generic AI slop. Below you will find a selection of word-for-word prompts, built specifically for holiday parks, that can help save you time and boost your creativity.

1. Draft social media posts. This can give you a year’s worth of social media posts in under a minute. Includes coming up with ideas as well as the actual words.
2. Draft online ad copy. This can be used for Google Ads or social media ads like Facebook/Instagram etc.
3. Draft website content. This could be your Home page blurb, room descriptions, your online compendium, or anything else. It also makes sure that your wording resonates with your target audience, and talks about the things they care about.
4. Draft blog ideas. This can help you brainstorm new, helpful content to add to your website.
5. Draft blog articles. Once you’ve got the ideas, feed the outputs back in using this next prompt and AI will draft the articles for you. You’ll always need to make changes, but it’ll give you a good starting point.
6. Draft email replies. If you need to write a tricky email to a customer that might take some time, AI can help write the bulk of it for you. This is also good if you struggle with politeness in your emails.
7. Draft review responses. Whether it’s a positive or negative review, AI can help you respond to it professionally.

For each prompt, simply copy and paste the prompt into an AI tool like ChatGPT, then replace all the sections in bold with your own information.

Prompt 1: Draft Social Media Posts

Act as a social media content planner for PARK in LOCATION

Create a NUMBER-month content calendar starting from MONTH YEAR. We want NUMBER posts per month.

Our main guest types are: FAMILIES / COUPLES / CAMPERVAN OWNERS / ROAD-TRIPPERS / PET OWNERS / BUDGET TRAVELLERS / INTERNATIONAL VISITORS / DOMESTIC VISITORS
Our key selling points are: SELLING POINTS
Our key facilities, nearby attractions, and park information is found on our website: URL
Our brand tone is: FRIENDLY / HELPFUL / FUN / RELAXED / PROFESSIONAL / LOCAL

Include a balanced mix of:
– Promoting Accommodation & Sites
– Local Attractions
– Seasonal Travel Tips
– Facilities & Features
– Booking Reminders
– Upcoming Public Holiday Dates
– Local Area Content

Put the calendar in a table with these columns: month, day, post category, post topic, suggested caption, image/video idea.

Keep captions concise, natural, and suitable for New Zealand travellers. Avoid making claims that are not supported by the park information provided.

Prompt 2: Draft Online Ad Copy

Act as a digital advertising copywriter for PARK in LOCATION.

I need ad copy for AD PLATFORM to promote SUBJECT / OFFER / ACCOMMODATION TYPE.

Target audiences: FAMILIES / COUPLES / CAMPERVAN OWNERS / ROAD-TRIPPERS / PET OWNERS / BUDGET TRAVELLERS / INTERNATIONAL VISITORS / DOMESTIC VISITORS
Target locations: LOCATIONS
Age range: AGE RANGE
Interests or travel intent: INTERESTS
Key selling points: SELLING POINTS

Create:
– 5 headline options
– 5 primary text options

Keep the copy clear, benefit-focused, and suitable for New Zealand travellers. Avoid exaggerated claims. Include a mix of practical and emotional angles.

Prompt 3: Draft Website Content

Act as a website copywriter for a New Zealand holiday park.

Write content for a page about SUBJECT on this website: URL

Park: PARK
Location: LOCATION
Target audiences: FAMILIES / COUPLES / CAMPERVAN OWNERS / ROAD-TRIPPERS / PET OWNERS / BUDGET TRAVELLERS / INTERNATIONAL VISITORS / DOMESTIC VISITORS
Page purpose: ENCOURAGE BOOKINGS / PROVIDE INFORMATION / ANSWER COMMON QUESTIONS / IMPROVE RANKINGS
Key selling points: SELLING POINTS
Important practical information: PRICING / INCLUSIONS / FACILITIES / POLICIES / ACCESSIBILITY / PARKING / NEARBY ATTRACTIONS

Write in a friendly, helpful tone. Make the content clear, specific, and easy to skim on mobile.

Do not invent details such as facilities, prices, policies, awards, ratings, or nearby attractions that I have not provided or that cannot be found on the website.

Prompt 4: Draft Blog Ideas

Act as an SEO content strategist for PARK in LOCATION.

Give me 10 blog article ideas for the holiday park’s website.

The target audiences are: FAMILIES / COUPLES / CAMPERVAN OWNERS / ROAD-TRIPPERS / PET OWNERS / BUDGET TRAVELLERS / INTERNATIONAL VISITORS / DOMESTIC VISITORS
The park’s main selling points are: SELLING POINTS
Nearby attractions include: ATTRACTIONS

For each blog idea, include:
– Blog title
– Target search term
– Search intent
– Target audience
– Brief summary of what the article should cover
– Why this topic could help attract potential guests

Focus on topics that answer real questions travellers may ask before booking accommodation in or near the park’s location. Avoid generic travel topics unless they connect naturally to staying at the park.

Prompt 5: Write Blog Articles

Act as an SEO blog writer for PARK in LOCATION to go on their website: URL

Write a blog article with the title: TOPIC

Target search phrase: SEARCH TERM
Target audience: AUDIENCE
Summary of what the article should cover: SUMMARY
Specific attractions or local details to mention: ATTRACTIONS / KEY INFO
Park details to mention where relevant: ACCOMMODATION / FACILITIES / SELLING POINTS

First, create a clear article outline with H2 and H3 headings. Then, write the full article.

Make the article helpful, practical, and easy to skim. Make sure the following is included:

– an engaging introduction
– useful local advice
– a short section connecting the topic back to staying at the park
– a clear call to action
– 3 FAQs at the end

Do not invent facts, prices, travel times, opening hours, facilities, or local details. Source information from the park website, or other credible sources on the web.

At the bottom of the article, create a list of details that the park owner should double check or enter in before publishing. This includes any information that you could not find or verify from a credible source, but would be useful for the purpose of the blog.

Prompt 6: Draft Email Replies

Write a friendly, professional reply to the customer email below on behalf of PARK.

Goal of the reply: ANSWER QUESTION / APOLOGISE / EXPLAIN POLICY / RESOLVE CONCERN
Key points to include: KEY POINTS
Tone: warm, clear, helpful, friendly, and professional
Length: keep it concise

Important instructions:

– Answer the customer’s main question clearly.
– Do not promise anything that has not been confirmed.
– If details are missing, politely ask for the information needed.
– Use plain, natural language.
– End with a helpful next step.

Customer email:
EMAIL

Prompt 7: Draft Review Responses

Write a public review response for PARK.

Review type: POSITIVE / NEUTRAL / NEGATIVE
Key points to acknowledge: KEY POINTS
Manager’s perspective or context, if needed: CONTEXT

Instructions:

– Keep it brief and professional.
– Thank the guest for their feedback.
– Mention one specific detail from their review if appropriate.
– For negative reviews, acknowledge their concern without sounding defensive.
– If the review is negative, invite them to contact the park directly so the matter can be discussed further.
– Do not admit fault unless I have specifically included that in the key points.
– Do not include private booking details or personal information.

Review:
REVIEW

Common Pitfalls

It’s also important to talk about the mistakes that a lot of people make with AI. Unfortunately, it’s not a silver bullet that will do your job for you, but it is a tool that can help. Here are our top three pitfalls:

1. Remember that the key word here is ‘draft’. Anything AI spits out is always just a draft. You will always need to make some changes yourself.
2. As intelligent as it may seem, AI is just a machine. That means you can’t expect it to read your mind, or even to have common sense. The more specific you are with your instructions, the better end result you’ll get.
3. Finally, always fact check. Sometimes, AI will just make things up, so if you see something that looks like it might not be true, double check it just to be sure.