Is your Digital Marketing Ready for the Trans-Tasman Bubble?

By Kirsten Manners | Wednesday, April 21, 2021

Our tips to help make sure your digital marketing is ready for the Trans-Tasman bubble.

This month we received the much-anticipated news of the opening of the Trans-Tasman travel bubble, meaning friends and families can be reunited, and Australian tourists can visit New Zealand for the first time in over 12 months!

Here are some tips to help you ensure your business is ready to reach and convert customers from Australia.

Know your audience demographics and behavior

How many of your customers previously came from Australia? How did you communicate with them? This information will be key in deciding the next step to take. Make sure your website is up to date, check terms and conditions, pricing and website copy to ensure your Australian customers feel valued and at ease.

Explore new advertising campaigns

Start off by expanding your online advertising targeting to include relevant groups of people who live in Australia. Explore the need for Australian-specific campaigns or offers, and revise your advertising budgets to ensure you stand out against your competition. 

Check your online presence

Do some Google searches to see how you are appearing compared to your competitors. Ideally your website should be ranking well for your desired search terms. Take the time to also check that your Google listing, directory listings and social media channels are all up to date. Australians are already searching for their next destination and things to do in New Zealand.

Tell your story

What sets you apart from your competitors? Entice new or returning Australian customers (as well as Kiwis!) with exciting social media content, blogs, photos and videos.  Show them why your business is great and how you can provide a unique service or experience.

If you need any assistance to adjust your marketing strategies, please get in touch. We would be happy to help.

Author: Kirsten Manners

In her spare time Kirsten loves spending time with her young daughter and exploring all that Nelson has to offer.

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