Online Marketing Terms Explained

By Dubzz | Thursday, October 25, 2012

Here we explain and define some of the most common language you will encounter in your internet marketing efforts.

The online marketing world is full of weird and wonderful industry acronyms and jargon. Here are the means of a handful to get you started:

Bounce Rate – can be defined in two ways: It measures the percentage of visitors who arrive and leave a website immediately, or it can be the percentage of visitors that visit just one page on a website. Both give slightly different results and can be a great way of measuring the quality of traffic to your website.

CMS – stands for Content Management System. It is a web-based application that allows multiple users to manage all, or a section of, the content, data, or information of a website. In CMS, content can be defined as documents, images, videos, etc.

Cookie – also known as a web cookie, browser cookie, and HTTP cookie, is data sent to your computer, and sometimes stored there, by a Web server that records your action on a certain website. The data can only be read by the server that sent it and acts as a way to record passwords, orders, and preferences for visiting that site.
Crawler – sometimes known as a Spider, is a program used by search engines to index and catalog the world wide web, by visiting websites, reading their pages and collecting information.

CTR – or Click-through Rate is an online advertising term that can be defined as the average number of click-throughs per hundred ad impressions, expressed as a percentage. It measures the percentage of people who clicked on the ad.

Domain Name – is an identification label made up of a string of dashes, letters and numbers, separated by periods, that denotes the name of a specific internet area controlled by a company, school, or organisation. For example, the Dubzz Digital Marketing domain name is

Keywords – or key phrases are words on a website that describe the content of its Web pages. They are intended to act as shortcuts that sum up an entire page and form part of the Web page’s metadata. Keywords help search engines match a page to an appropriate search query.

Meta Tag – is an HTML tag used to define the meta data on your website. The most common meta tags are description, keywords, and author. They are used to provide additional information about the website for databases and search engines, and do not usually appear where the reader can easily see them.

PPC – also called Pay Per Click, is a form of online advertising where the advertiser pays a set fee for every click on an ad. You bid the amount you are willing to pay per click and then compete with other adverts for ad ranking and placement. For example, in Google Adwords the more you bid, the higher your ad will appear in its search results.

Reciprocal Linking – is when one website links to other websites (and vice versa) because they offer complementary products, or are an affiliated site, etc. A reciprocal link serves to be mutually beneficial to both parties.

RSS – stands for Really Simple Syndication, and is sometimes called a Web Feed. RSS is a content delivery vehicle and is used when you want to syndicate news and other web content. A site that wants to let other websites publish some of its content will create an RSS document with an RSS publisher. Anyone can then read that RSS feed and use the content on a different site.

SEO – also known as Search Engine Optimisation, is the use of methods and techniques to improve the visibility of a website. It can include optimising the design of the site, such as its menus, management systems, images, content, and other components, all with the intention of gaining more exposure on search engines.

Social Networking – allows users to be part of a virtual community. Social networking websites provide users with tools to create custom profiles and layouts, and allow them to connect and communicate with other internet users. Facebook is currently the most popular social networking site with more than 1 billion users worldwide.

URL – stands for Uniform Resource Locator. A is a string of characters that constitute the addresses of documents, files, electronic mailboxes, images and other resources in cyberspace. Browsers, such as Firefox or Internet Explorer, use URLs to identify and download Web pages from the Web servers where they’re located so that you get to the right page on the Web. The URL is different to the domain name. URLs are made up of four parts: the protocol, the server, the path, and the resource. Your domain name is PART of the server portion.

Well, I think we’ve covered the basics here. Are there any online words or terminologies that you struggle with? Let us know and we can include them in our next glossary of digital marketing terms.


Learn More with the Dubzz E-Newsletter

We publish monthly E-newsletters to help our clients and followers keep up-to-date with the latest digital marketing trends and strategies.  Subscribe today and keep learning with Dubzz.

Get in Touch

Ready to talk about your online strategies? Get in touch and we'll get back to you with how we can help.

    About Dubzz

    the Team

    What is Content Marketing and how does it drive consumer behaviour?

    What’s Your Content Marketing Strategy?

    Digital marketing training sessions customised for your business


    Custom Wordpress web development

    Kiwiesque Luxury Vineyard Lodge

    We were needing to update our website and Dubzz knew about social media and other things that are out there.

    All Seasons Holiday Park