Get More From Your Google Ads
If you’ve got campaigns running, but want better results, this course is for you. We’ll dig into what’s happening in your account, identify what’s holding performance back, and show you how to optimise like a pro.
What We’ll Cover
- Auditing your current structure, including campaigns and ad groups
- Search terms and intent: tightening relevance and reducing wasted spend
- Conversion tracking: improving data quality so optimisation actually works
- Negative keyword strategy (including match types and ongoing maintenance)
- Exploring new campaign types, such as Performance Max, YouTube, or Display
- Custom audiences, including remarketing, online behaviour, and exclusions
- Budget allocations between campaigns, including where to scale and where to cut
- Reporting and decision-making: the metrics that matter most for leads, sales, and ROAS
Who It’s For
- Businesses already running Google Ads who want to improve their results
- Teams wanting to learn the latest Google Ads best practices from industry experts
- Anyone managing ads in-house, wanting more control and confidence
- Business owners who want to understand return on investment from Google Ads