Why It Matters
Whether you like it or not, AI is the future of search. Tools like ChatGPT, Google Gemini, Claude, and others are only going to become more popular as time goes on. These chatbots, along with other developments like voice search, mean that people can ask highly specific questions, and expect highly detailed answers.
That means your website needs to be equipped to answer those questions. It should be full of full of helpful information, explaining what you do, who you help, where you operate, why you’re worth trusting, and what makes you the right choice. Secondly, your website also needs to be easy for AI engines to navigate and understand. Even if you have the right information on your site, how easy is it for AI to find? Or even if it’s easy to find, is it clear and trustworthy enough to take back to the searcher with confidence? If not, AI is likely to recommend your competitors instead.
What It Achieves
Our AI Search Optimisation (AEO) services will help to:
- Increase your chances of being recommended in AI
- Answer important customer questions more clearly
- Build trust with customers before they even contact you
- Get an advantage over competitors in an ever-changing field
- Strengthen your existing SEO performance in Google search
What We Do
Organise Structure
Just like with a human, how your website is structured can determine how easy it is to navigate and understand. Information should be easy to find, scan and interpret. We’ll optimise things like page layout, headings, sentence structure, internal links, and more.
Optimise Content
AI tools rely on clear, useful content. We help improve your information and wording so it answers the questions your customers are actually asking (all without sounding robotic or inauthentic).
Questions & Answers
Answer engines are built around questions, so FAQs play an important role in AEO. We can help identify the questions your customers are likely to ask, then write clear, useful answers that are easy for to understand and reference.
Structured Data
There’s a special kind of code called Schema that helps AI engines better understand your website content. It essentially organises information into clear categories, which removes the guesswork and gives AI more confidence to use your content in its answers.
Consistent Messaging
If different pages say different things, or if there are outdated details about your business elsewhere on the internet, AI can get confused. If it doesn’t know what to believe, it won’t recommend you. We can make sure all your information is consistent, everywhere.
Tracking & Reporting
AI search is always changing, and measuring performance is not as simple as traditional search engines, particularly when there are so many AI tools out there. That’s why we’ve invested in industry-leading reporting tools that allow us to track trends right from your monthly reports.
Recommended: AI Optimisation + Search Engine Optimisation
AEO works best when your SEO foundations are strong. While there are particular strategies that lend themselves more to either AEO, or traditional SEO, they both help each other out. That’s why we recommend adding both into your plan.