Digital Marketing Strategy Course
If your marketing feels a bit random or ad-hoc, this course will give you clarity and direction. Across two one-on-one sessions, we’ll work through your goals, ideal customers, and current marketing, then turn it into a simple strategy with clear timeframes and next steps.
Session 1: Foundations
We’ll cover:
- What you want to achieve from a real-world business perspective
- The key products and services you want to focus on
- Who each product or service appeals to, and what motivates them
- A quick review of your current website and marketing channels
Session 2: Roadmap
Based on the first session, we’ll create a roadmap including:
- The best marketing channels and tasks for your business to prioritise, and why
- Practical recommendations for using key channels to achieve your goals
- A prioritised and delegated action list, with assigned timeframes and resources
What You’ll Walk Away With
- A clear strategy designed to help achieve your business goals
- Confidence in where to spend your time and resources
- Insights and recommendations from marketing specialists