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07 346 2760

Event Marketing

Digital Marketing For Events

Organising an event? We have years of experience marketing events that attract thousands of attendees. Through targeted campaigns, we can help drive ticket sales and registrations, as well as build that all important buzz.

What We Can Help You Achieve

Whether you’re organising a festival, show, sporting event, fundraiser, or community event, marketing matters. We build event campaigns around your goals and deadlines to reach the right people at the right time. With smart targeting, strong creative, and conversion tracking, we can help turn interest into attendees.

  • More ticket sales or registrations
  • Stronger awareness of the event well in advance
  • Building excitement in the lead-up period
  • Clear reporting on what drove results

What’s Included

1. Plan & Schedule

We’ll start by understanding your event, your target audience, and your key dates. From there, we’ll make a plan for when to roll out each phase of the campaign, from launch to last-chance reminders.

2. Create & Publish

We typically use a mix of Google Ads and Meta Ads to build initial awareness, capture high-intent searches, and get those ‘maybes’ over the line. We can also use social media content to build the buzz and keep attendees informed.

3. Measure & Optimise

We set up conversion tracking (where possible), which allows us to measure ticket purchases, registrations, or sign-ups generated by your campaign. From there, we’ll optimise to improve performance as we go.

4. Review & Report

After the event (and during if required), you’ll get detailed report with key learnings and performance insights. That means you can understand exactly how many people you reached, how many tickets you sold, and the return on your marketing investment.

Enquire Now

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Want to know more?

It depends on the type of event and how far people need to travel. Bigger events, higher ticket prices, or events that rely on out-of-town attendees often need longer. Smaller local events can work well with a shorter runway, as long as the messaging and targeting are tight. We have experience marketing a range of events everywhere from a few weeks out, to a full 12 months in advance.

Usually a mix works best. Meta (Facebook and Instagram) is great for creating awareness, building excitement, and retargeting to get ticket sales over the line. Google Ads can also be strong when people are actively searching for what your event offers, or when you need to target niche interests. If you have a database of previous attendees or interested contacts, email marketing is a no-brainer as well.

Yes. We can set up conversion tracking so you can see what’s driving actual sales, not just clicks. Depending on your ticketing platform, we can likely track purchases directly. If not, we can track key steps like when people reach the checkout page or click an important button.

That’s often where smart targeting matters most. We can focus on tight geographic targeting, interest-based audiences, and retargeting people who’ve shown intent (like website visitors or people engaging with your event page). For niche interests, we’ll lean into messaging that speaks directly to that audience, and create similar audiences when there’s enough data.

Yes. The key is being realistic about reach and focusing spend where it counts. With a smaller budget, we’ll prioritise the highest-intent audiences, and keep the campaign structure simple.

Learn More with the Dubzz E-Newsletter

We publish monthly E-newsletters to help our clients and followers keep up-to-date with the latest digital marketing trends and strategies.  Subscribe today and keep learning with Dubzz.

Parking in the Rotorua CBD has changed, with the p Parking in the Rotorua CBD has changed, with the previous 15-minute parks directly outside our office now designated as permit-only parking.

Free parking can still be found nearby:
- Along Amohau Street outside KFC, Farmers and the skatepark
- On Eruera Street, behind Spotlight

Please allow extra time to find a park when visiting our office.
We’re saying goodbye to a much loved part of the D We’re saying goodbye to a much loved part of the Dubzz team.

Henry, our office dog and Motivator in Chief, has been by our side since he was 6 weeks old. He joined the team back in 2012, when we were still working out of Rachel’s home office, and has been part of the journey ever since.

Just shy of 14, he lived a long, happy life filled with walks, sticks, sunshine, and plenty of office visits. He made our days better in so many small ways.

We’ll miss you, Henry. 🐾
🎂 Happy Birthday, Julie! 🎂 Wishing you a lovely da 🎂 Happy Birthday, Julie! 🎂
Wishing you a lovely day and a wonderful year ahead. We hope you enjoy your snack basket!
🎉 Wishing a very Happy Birthday to our wonderful D 🎉 Wishing a very Happy Birthday to our wonderful Director, Rachel!

Your leadership, creativity, and genuine care for our team and clients are appreciated every day.

Thank you for all that you do, Rachel. We hope your day is full of joy, celebration, and, of course, cake! 🎂🎈
At Dubzz Digital Marketing, we work with businesse At Dubzz Digital Marketing, we work with businesses of all sizes to:

✔️ Design and develop custom websites
✔️ Improve Google rankings with SEO
✔️ Run strategic Google and Meta Ads campaigns
✔️ Provide digital marketing consulting and strategy development
✔️ Improve online performance with reporting, insights and optimisation
✔️ Deliver email campaigns that drive sales
✔️ Provide digital marketing training to upskill your team

We’re 100% NZ owned and operated, based in Rotorua.

Whether you don’t have the time, the in-house expertise, or just want better results from your marketing, we’re here to help. Click the link in our bio to visit our website and learn more.

Connect with Dubzz

07 346 2760
info@dubzz.co.nz
1304 Ranolf St, Rotorua 3010
Mon-Fri, 8am - 5pm
Dubzz Digital Marketing
@DubzzDigitalMarketing
@Dubzzdigital

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