Facebook & Instagram Advertising Course
Meta Ads can be powerful for reaching the right people, building demand, and driving enquiries or sales. In this session, we’ll walk through how Meta advertising works, then apply it to your business so you know exactly what to do next.
What We’ll Cover
- Setting up an ad account according to best practice, and connecting to your profiles
- How Meta ads work, including objectives, to targeting, learning phase)
- Choosing the right campaign goal (traffic vs leads vs sales)
- Audience targeting: location, interests, behaviours, and custom audiences
- Retargeting basics (website visitors, engaged users, customer lists)
- Creative that converts: what to say, what to show, and how to structure offers
- Budgeting and testing: how to start small, test smart, and scale what works
- Reading results: key metrics, what “good” looks like, and what to change
- Conversion tracking fundamentals (Pixel + events, and why setup matters)
- Common pitfalls (broad targeting with weak creative, wrong objective, poor landing pages)
Who It’s For
- Businesses running ads in-house (or planning to)
- Anyone who’s boosted posts and wants a more strategic approach
- Teams who want better performance and clearer reporting