Introduction to Google Ads
Google Ads campaigns can drive serious results, but only when they’re set up properly. In this two-hour session, we’ll walk you through the platform and show you how to target the right searches, control costs, and generate real leads or sales. At the end, you’ll walk away being able to manage your own Google Ads with confidence.
What You’ll Learn
- How Google Ads works, including auctions, keywords, ads, and spend
- Which campaign types to use first, and which ones to avoid early on
- Keyword basics such as search intent, match types, and optimisation tips
- Writing ads that get clicks, and match what people are actually searching
- Landing page essentials, and what turns clicks into enquiries or purchases
- Budgeting basics, so you know exactly how to control your spend
- What conversion tracking is, and which website actions to prioritise
Who It’s For
- Business owners or staff who want to manage Google Ads in-house
- Anyone who’s tried ads before and wants to understand why it didn’t work
- Teams who want the knowledge before hiring an agency