Introduction to Mailchimp Course
Email marketing is one of the most cost-effective ways to stay top of mind, drive repeat business, and promote offers. In this session, we’ll set up a Mailchimp account (if necessary), and walk you through the basics, including how to mange your contacts, and send out campaigns that look great.
What You’ll Learn
- Navigating Mailchimp, from contacts and tags to campaigns can designs
- Importing new contacts, managing your list, and staying compliant
- Creating an email campaign, including layout, images, buttons, and structure
- Writing engaging content that feels authentic and produces results
- Crafting enticing subject lines that make people want to open
- Scheduling and sending your campaigns
- Understanding reports: opens, clicks, bounces, unsubscribes
Who It’s For
- Businesses starting out with email marketing, or restarting after a long break
- Anyone currently “winging it” and wanting a repeatable process
- Teams who want to use email to support promos, events, or customer retention