What We Do
SEO isn’t an overnight fix, it’s ongoing work that builds momentum over time. Each month, we improve the parts of your website and content that help you show up higher in search results, attract the right visitors, and turn them into customers. Our SEO services can be included as part of your monthly marketing plan.
Keyword Research & Planning
We identify the search terms and questions your ideal customers actually use. From there we map keywords to the right pages, and prioritise opportunities based on search intent and competition.
Custom Metadata
We write and refine your page titles and descriptions (what people actually see in search results). Well-written metadata makes your website more relevant for key search terms, bringing in more clicks.
Content Optimisation
We improve headings, wording, internal links, and page structure so Google can understand your services clearly, and visitors can quickly find what they’re looking for.
New Pages & Blogs
We plan and create content that answers real customer questions, targets valuable search terms, and supports your service pages, building long-term visibility and trust over time.
Image Optimisation
Visuals should support your content without slowing down the user experience. We optimise image sizes, filenames, and alt text to improve load speed and relevance.
User Experience Optimisation (UX)
A better user experience supports both rankings and real-world results. We refine navigation, page flow, calls-to-action, and layout to reduce friction and increase conversions.
Structured Data
We add a special type of code called schema markup to help search engines understand and interpret your pages properly. It’s handy for content like FAQs, services, products, contact details, and more.
Technical SEO
We tackle behind-the-scenes issues that affect rankings, like indexing problems, broken links, redirects, duplicate content, and site structure. It’s all about keeping your site healthy and search-friendly.
Tracking & Reporting
We’ll identify key search terms to optimise your site for, based on what your customers are actually searching for to find your website. We’ll then track your rankings over time with monthly reporting.
Recommended: SEO + AI Search Optimisation
Alongside SEO, we can also make it easier for AI search tools like ChatGPT to understand and recommend business to potential customers. While there are particular strategies that lend themselves more to either SEO, or the newer field of AI Search Optimisation, they both help each other out. That’s why we recommend adding both into your plan.