SEO Training Course
SEO can feel overly technical, but the basics are easy to learn once you know what matters. In this session, we’ll break SEO down into plain English, and show you how to apply it to your website. You’ll leave the session knowing how to optimise your site with confidence, improve rankings, and bring in more quality traffic over time.
What You’ll Learn
- How Google ranks pages and websites
- Keyword research to find out what your customers actually search for
- Understanding search intent, and matching pages to what people want
- Metadata: how to write titles and descriptions that improve clicks
- On-page SEO: optimising headings, page structure, internal links, and images
- How to get recommended by AI search engines like ChatGPT or Gemini
- Planning content and blogs that build authority and attract visitors
- Technical basics to watch out for, such as site speed and mobile friendliness
Who It’s For
- Business owners and staff who update their own website
- Anyone wanting more organic traffic without a big ongoing budget
- Teams who want to understand SEO before outsourcing it