What We Do
Social media ads are powerful when they’re strategic, not just boosting random posts. We manage Facebook and Instagram ads as a monthly service (or for shorter campaigns), built around your real life goals. It’s a great tool for driving brand awareness, website visits, enquiries, sales, or event sign-ups.
Campaign Strategy & Setup
In our experience, the success of a campaign depends largely on objective. We choose the right objectives and campaign structure to match your actual customer journey. Based on your real life business goals, we’ll tell Meta exactly what we want the ads to achieve.
Targeting That Makes Sense
Don’t waste your budget on Meta’s AI suggestions. We target locations, interests, behaviours, and demographics that match your ideal customers. We can also remarket to past website visitors, engaged followers, or previous customers.
Eye-Catching Visuals
We carefully select images and videos that will stop the scroll, and change them out when needed to keep things fresh. We can also design custom visuals or edit video content if required.
Messaging That Connects
Reaching the right audience is only half of the equation. At the end of the day, the thing that really drives action is the messaging. We’ll write ad copy that feels on-brand and highlights your value, all without being too salesy or cringe.
Tracking & Measurement
We make sure to track and report on the right metrics for your goals. Key results can include people reached, website visits, online purchases or even custom conversions.
Common Social Media Ads We Run
- Brand awareness campaigns
- Lead generation campaigns
- Remarketing to previous visitors
- Promotions and seasonal offers
- Event marketing and launches