How To Use Facebook & Instagram More Effectively
If your posts are ad-hoc at best, or you’re not sure what to post at all, this session will give you a clear direction. We’ll help you understand what works on Facebook and Instagram, how to stay consistent, and how social media can support your business goals.
What You’ll Learn
- How Facebook and Instagram fit into your marketing, and what they’re best at achieving
- The difference between posts, reels, and stories (and when to use each)
- What to post: content categories, ideas, and formats that work for your industry
- Writing captions that sound like you, and don’t come across as ‘too salesy’
- Visual basics, including simple tips and tools to make posts look professional
- Scheduling posts, so you can build a month of content without it taking over your week
- Engaging with users, responding to comments and messages, and building community
- Measuring success: key insights to track and what they actually mean
Who It’s For
- Business owners and staff who are managing social media in-house
- Anyone who wants a more consistent, professional social media presence
- Brands who don’t want their social media to be a waste of time