Social Media: Rules of Engagement

By Rachel McRae | Friday, July 10, 2020

Tips to increase social media engagement.

Social media engagement is a great indicator of a successful social media presence. But how do you get people to engage with your content?

Social media content thrives off of interaction. People interacting with your posts shows that you are delivering relevant and valuable content. Additionally, posts with high engagement are more likely to gain a wider reach which can introduce your brand to potential customers. Whether you are using Facebook, Instagram, LinkedIn, Twitter, or anything else – the importance of interaction remains the same.

Here are our rules you should be following to increase social media engagement.

Rules of Engagement:

1. It’s a conversation

Social media platforms are designed for conversation and interaction. Write posts that invite a response, such as a question or poll. Share relevant posts that will bring additional value to your customers. Respond to all of your comments and comment when people share your posts. These are great ways to start conversations with your followers that are genuine and professional.

2. Add value

There are millions of words out there. The best way to get yours read is to write content that people will value. This is also a great way to provide an incentive for people to follow you on social media. Types of posts that add value for almost any industry are tips and tricks, behind the scenes information, or sneak peeks at upcoming events or sales. Keep it relevant to your brand and industry so people are receiving what they expect from you when they follow you.

3. Create excitement

Share with the world the exciting things you’re learning and doing. While using social media as a blatant advertising tool is not the best use of the platform, it is still a great way to generate buzz. Sharing posts of people who are enjoying your newest product or attended your latest event is a great way to engage with people and promote your brand in a way that is authentic.

4. Stay consistent

People are more likely to engage with active accounts. If you are posting consistently with engaging content, you are more likely to spark a conversation. Think of your social media as a means of building and fostering a relationship with your followers. For small to medium sized businesses, we recommend posting from once a week to six times a month. If this feels unmanageable to you, consider taking a social media strategy course to learn the best practices for posting on social media or use a social media management service.

5. Make it personal

Your customers follow you for a deeper connection to your brand. A common mistake is to treat your social media accounts like a free advertising platform. This is an easy way to lose followers and decrease engagement. Instead, social media should be the platform where you can share more informal updates so your customers can see the people behind the brand. This is the perfect place to introduce new team members, share birthdays, celebrate work milestones such as anniversaries, and share content that shows who you are as a brand. People are more likely to engage with you if they feel like they know the person behind the brand.

Social media engagement is the key to brand success on social media. Following these rules of engagement will help you get there. If you have any questions about social media management for business, get in touch with Dubzz today.

Author: Rachel McRae

Rachel worked in Online Marketing for several years before founding Dubzz in 2011. She holds qualifications in Marketing, Business, Science and Māori and was recognised in 2015 as the "Emerging Young Leader of the Year" at the Westpac Business Excellence Awards.

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