How To Target NZ’s Domestic Tourism Market Through Online Advertising

By Rachel McRae | Friday, March 20, 2020

Learn more about the DGiT tool and how it can help you focus your online marketing efforts.


If your business is in the hospitality, accommodation or tourism industry you need to be using the Domestic Growth Insight Tool on the Tourism Industry Aotearoa website.

DGiT provides incredible insights that will be invaluable to your marketing strategy. The free tool allows businesses to identify which kiwi leisure travellers to target, their motivations for travel, their preferred type of accommodation & the best ways to market to your target audience.

Overwhelmingly, the findings identify that people are best reached on Facebook prior to deciding on a travel destination, and once people start planning they are best reached on Google.

How to reach your target market through Facebook

Now that over 3 million Kiwis have an active Facebook account, the Facebook News Feed is where you can capture the interests & imaginations of people searching for their next travel adventure or family holiday.

What businesses may not realise is that only small amount, usually under 10% of your page followers on average will see your updates in their News Feed. This is why setting up a Facebook advertising campaign is the key to reaching your target audience.

By running Facebook Ads with a small budget of even $50-$100, you can get your business in front of thousands of targeted potential customers.

If you want help to increase your brand awareness on Facebook, Dubzz can assist with your social media strategy.

How to reach your target market through Google

70% of people will search on Google when planning their travels & activities. Therefore, it is vital for your business that your website is found by these people at the exact moment they are looking. This may be the only way you can be included in their considerations when making a buying decision.

There are many ways to improve your Google ranking over time through the process known as search engine optimisation. However, if you want to ensures you are found immediately, then Google Ads is the solution.

Google Ads is a successful and cost effective pay-per-click (PPC) advertising system. Google Ads appear at the top & bottom of Google search results pages, and businesses can choose which keyword searches they want to appear for.

The key advantages of Google Ads are instant results with extremely targeted leads, control of advertising costs, advantage over competition and a strong focus on keywords & locations you wish to target.

Want more Google Ads tips & information? Dubzz can provide total management packages as well as one-on-one training sessions to help your business set up Google Ads.

If you want to discuss your results from DGiT and the best way to market to your target audience, Dubzz can assist you with planning your marketing strategy. Please contact us to book a free appointment to talk about your businesses marketing strategy.

Author: Rachel McRae

Rachel is the founder of Dubzz with qualifications in Marketing, Business, Science & Maori. She is proud Mum to Hugo and Bella, and serves the community as a Justice of the Peace. In her free time Rachel enjoys cooking, gardening and walking her dog Henry in the Redwoods.

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