Google Business Profile is a free resource for businesses that can be used to increase brand visibility, website traffic, product or service enquiries, improve search engine optimisation, and general engagement. Google Business Profile is a listing that appears on the first page of Google search results and in Google Maps. The listing can appear in Google when a user searches for your business name, industry, services, products or other relevant search terms.
The Basics
Google Business Profiles are useful for businesses as it is a free and easy way of increasing your Google ranking, and will potentially appear on the first page of a Google search. The key to success is to fill out as much information as possible to gain the most value from your listing. The Google algorithm is complicated, however, there are some things every business should be doing in order to get the best results.
Keep your information up to date
This includes your business hours, address, contact details and business description.
Ask for reviews from your customers and engage with them
While not guaranteed, businesses with the most and/or best reviews are more likely to be shown at the top of the Google Business Profile listings. Responding to all of your reviews (good and bad) has also shown the potential to improve your listing. Aside from this, engaging with your customers online helps with reputation management and building great relationships.
Have high-quality, up to date photos
High quality and recent images on your listing help to improve your brand image and accurately reflect your business.
Update your products or services
This feature is a great tool to advertise your products or services, promoting them to potential customers. It is also helpful because it lets Google know exactly what your business offers. That means if someone searches for a service instead of your business name (“Web Design Rotorua” for example), your listing can be shown. Note that Products & Services are only available to certain industries, so you should utilise it if you can.
Share posts, offers and updates
You can list offers, updates and posts through your Google Business Profile. This function can act as a notice board for your business and gives you the ability to share your most valuable and exciting updates. This is a powerful tool for gaining customer attention, as they can see these updates directly from the search results page.
Google Business Profiles are a fantastic tool for improving your businesses digital presence.
If you are not already using your Google Business Profile, we recommend you sign up online. Are you already using this resource? You can learn more online about how to keep your profile keep up to date.
If you have questions or would like to chat more about how a Google Business Profile can benefit you your business, get in touch with our team at Dubzz. We are more than happy to help!
