The Benefits of Google My Business

By Rachel McRae | Monday, November 16, 2020

Learn about the basics of Google My Business, and the recent updates to this free and easy-to-use online marketing resource

Google My Business is a free resource for businesses which can be used to increase brand visibility, website traffic, product or service enquiries, improve search engine optimisation, and general engagement. Google My Business (GMB) is a listing which appears on the first page of Google search results and incorporates a map showing the location of your business. The listing will also appear in Google when a direct search for your business name and location is made. This resource has been around since 2014, but Google has recently made several new upgrades to help your business flourish in 2020.

The Basics of Google My Business

GMB is useful for businesses as it is a free and easy way of increasing your Google ranking, and will potentially appear on the first page of a Google search. The key to success is to fill out as much information as possible to gain the most value from your listing. The Google algorithm is complicated, however there are some things every business should be doing in order to get the best results:

  1. Keep your information up to date: this includes your business hours, address and contact details.
  2. Ask for reviews from your customers and engage with them: while not guaranteed, the business with the most reviews is more likely to be shown at the top of the GMB listings. Responding to your Google reviews has also shown the potential to improve your listing. This also helps with reputation management and building great relationships with customers.
  3. Have high-quality, up to date photos to improve your brand image and accurately reflect your business.
  4. Update your products or services: this feature is a great tool to advertise your products or services and to promote them to potential customers. This feature is only available to certain industries, and you should utilise it if you can.
  5. Share your posts, offers and updates: certain industries can list offers, updates, and posts through GMB. This function can act as a notice board for your business, and gives you the ability to share your most valuable and exciting updates. This is a powerful tool for gaining customer attention.

Recent Upgrades to Google My Business

In addition to the basics, Google has made some recent upgrades which are particularly useful for businesses operating during COVID-19. These can help you to manage your business more efficiently and successfully during these unprecedented times:

Google My Business is a fantastic tool for improving your businesses digital presence.

If you are not already using Google My Business, you can learn more and sign up here.

Are you already using this resource? You can learn more and keep up to date with the changes being made to Google My Business here.

If you are still confused about how Google My Business can benefit you and your business, get in touch with one of the Dubzz team. We are more than happy to help.

Author: Rachel McRae

Rachel is the founder of Dubzz with qualifications in Marketing, Business, Science & Maori. She is proud Mum to Hugo, and serves the community as a Justice of the Peace. In her free time Rachel enjoys cooking, gardening and walking her dog Henry in the Redwoods.

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