Make sure your business is using the best Google marketing tools to improve your online marketing.
When we think of the internet the first thing that comes to mind is Google! However, the search engine giant offers so much more than just a platform for search. There are numerous tools available through Google that are hugely valuable to marketers and businesses to be able to run effective marketing campaigns. We have explored a few of our favourite Google marketing tools below that we think all businesses should take advantage of.
Google My Business
Google My Business (GMB) is one of our favourite Google marketing tools as it is completely free and let’s you manage how your business appears on Google Search and Google Maps. It is one of the best ways to leverage local search and is essentially free ad space for your business on Google.
Every business owner needs to claim and verify their GMB listing. Once this process is completed you can then log into your listing and ensure all information displayed is up to date and add as much additional information as you can. It is important to remember that anyone from the public can suggest an edit to your listing, so it’s important you regularly check that all information is correct.
Your GMB listing holds all of your Google customer reviews so it is important that you make time to respond to all reviews either positive or negative. GMB also provides valuable insights into how many searches you are appearing in and how many people are engaging with your listing.
Reasons to set up your Google My Business listing:
- Free advertising space
- Manage your appearance and information provided in Google Search & Google Maps
- Respond to customer reviews
- Gain valuable insights
Google Analytics is probably one of the most powerful Google tools that you can use! It is a free website analytics product which gives you a deeper understanding of your website traffic. Google Analytics is easy and free to install on your website, all it takes is adding some code into your website header and you’re all set! It is designed to work with Google Ads and Google Search Console so you can get the best from these tools.
Use Google Analytics to connect your insights to results and let it help you optimise your website and measure and plan online marketing efforts. If you would like help installing Google Analytics or understanding your data, get in touch with us.
Best insights you can gain from Google Analytics:
- Find out what the top content on your website is
- Find out how long visitors spend on your website
- See how many users are visiting, or returning to your website
- Determine which online campaigns bring you the most traffic
- Learn where your best visitors are located
- Identify worst performing pages
Google Search Console
Google Search Console is another free product offered by Google; features include valuable SEO tools and reporting that includes information about search appearance, search traffic, technical site health, crawl data and blocked URLs.
To add your website to Google Search Console you will need to verify your site, which is easily verified through Google Analytics so make sure you have this set up first.
Google Analytics and Google Search Console seem similar, but Search Console provides more internal information about your website, you will get the most out of both platforms by linking the two accounts.
If you have made significant changes to your website and you want these to be recognised in search results as soon as possible you need to resubmit your site to Google. This can only be done through Google Search Console.
The best features of Google Search Console
- The ability to submit your site to Google to re-index
- Find out who else is linking to your website
- Become aware of malware or problems with your website
- Learn which keyword queries your website is appearing for in search results
Google Alerts are particularly useful to help you manage and track your online reputation. Set up an alert to be notified by email every time you are mentioned online. You can choose alerts based on your business name, employee names or industry keywords. This will really help you keep on top of anything published online about your business so that you can share positive news stories, and on the other hand be aware of and respond to any negative mentions quickly.
Google Alerts are also a really useful way to keep an eye on your competition and their online reputation. Follow our simple instructions here on how to set up a Google Alert.
Benefits of Google Alerts:
- Never miss an article that your business is mentioned in
- Keep an eye on your competition and their online reputation
- Be alerted of new and interesting things happening in your industry
Google Ads are an incredibly valuable marketing tool. If you’re not getting enough traction and visitors on your website with your organic search traffic it is worthwhile investigating buying ads on Google. While this feature is not free it will give your website a jumpstart to allow you to target and appear for specific keyword searches related to your business.
Within Google Ads there are a range of options for online advertising, including Google Search Ads, Google Display Ads, Remarketing ads and YouTube and Gmail advertising placements. When you set up a Google Ads campaign you pay-per-click (PPC) for the traffic that you receive, and your efforts are 100% measurable. Google Ads is often looked to as a quick and immediate solution to boosting your website traffic.
Top reasons to set up Google Ads
- Appear where your customers are searching
- Increase website traffic and conversions or sales
- Stay ahead of your competition
- Get measurable results
Google’s range of marketing tools doesn’t end here; there are many platforms that businesses, and marketers can take advantage of and the majority are free to utilise.
If you need additional help or have any questions don’t hesitate to contact the Dubzz team as we are Google Partners. We have multiple Google certified team members and have demonstrated our abilities to Google by gaining positive results for our clients. Plus, we just love how Google can benefit your online advertising and would love to hear from you!