Tips to Keep Your Content Unique & Interesting

By Julie Lewis | Wednesday, September 12, 2012

Fresh and unique content is a critical part of any online presence.

With Google’s latest algorithm updates punishing sites for copied content, it is more important than ever to ensure your website has unique, fresh and attractive content. Not only will good copy prevent Google from pushing your website down in search rankings but it can have a huge effect on attracting the right audience and gaining their loyalty.

Here are some simple tips to keep you content unique and interesting:

Use Keywords

These are important! Research keywords to find out what people are using to find sites like yours and base your writing around those words. Google’s own Keyword Tool is a great way to find keywords. The ideal keyword density should range between 3%-5% keywords or key phrases per page. Keywords used in bold, or different fonts and titles can make it easier for the reader to find the key subjects in your content and helps to organise information in an attractive way.

Concise & Structured

Visitors want information in bite-size chunks. A study investigating digital reading habits concluded that web users tend to skim web pages to get the information they want. Shorter content enhances readability so try to get to the point as quickly as possible and cut out any unnecessary information. For SEO and overall web ranking Google advises to keep to about 10 words per sentence, with 1-4 sentence paragraphs, including bullets and lists within a post.

Read & Research

It is important to be knowledgeable about your content. With so much information on the internet, readers on the web can be skeptical so it is very important for your content to be convincing. Remember, NEVER copy and paste content that is not your own. Write with your own voice. Providing proof with external links and referrals can positively influence content and make your website more credible.

Update Often

It is important to add new pages and update existing ones regularly. No one is interested in old, out-dated content (including Google). Try to plan ahead and brainstorm about future topics. Adding fresh and unique content will make search engine spiders come to index your site more regularly and you stand a greater chance of your website moving up in the ranks.

Use Visuals

Images and videos make content easier on the eye and more visually appealing. As the saying goes, a picture can be worth a thousand words. Just make sure you keep it relevant and don’t overdo it. It’s a good idea to resize images so that they don’t increase page download times.

Careful with Humour

Informal, friendly language can make your content more enjoyable and easy to read but be careful about using slapstick humour, or puns and satire, as a sense of what is funny varies between one person to another. You may end up confusing some visitors and offending others. A single bad joke could drive away potential customers.

Edit! Edit! Edit!

Spelling and grammar mistakes will make your website seem less credible and will turn visitors away. It can also affect your website negatively in search engines. Edit and re edit it, have someone else read it, and then edit again; never post your first draft.

Content is king to both visitors and search engine spiders. So put yourself in the reader’s position. Combining good web design with fresh and unique web copy makes for a positive online experience resulting in happy customers and happy search engine spiders.

Author: Julie Lewis

Julie is certified in Google AdWords, Analytics and Mobile Optimisation, and holds a certificate in Front End Web Development. When she’s not squinting at a computer screen, Julie plays rugby for the Bay of Plenty Volcanix and fosters kittens through the Rotorua SPCA.

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