Top 10 Website Directories for New Zealand Businesses

Not sure where to start with link building for SEO? Here are the top 10 website directories every NZ business should join!

That’s why we’ve compiled a list of the top 10 website directories where all New Zealand businesses should create a free listing.

1.  Google Business Profile

This is probably the most important listing you need! Google Business Profile gives your business visibility on Google Maps and Google Search in your local geographic area. Your listing includes contact details, directions, and photos and shows Google Reviews.

2.  Bing Places

Bing Places is essential for boosting your business visibility on Bing Maps and Bing Search. Your listing showcases contact details, directions, photos, and customer reviews, helping potential customers find you easily in your local area.

3. Neighbourly

Neighbourly is a local search directory that helps connect local people with local businesses all across New Zealand. Customers can search for your business by name or by industry.

4. Hotfrog

Hotfrog is another popular online directory all about connecting local businesses with their local communities. Hotfrog is an internationally recognised directory, existing in over 40 countries. This makes it more authoritative in search engines, as it is a globally trusted brand.

5. Yelp

Yelp is another international directory with a New Zealand-specific site. Founded in 2004, Yelp now has an average of approximately 138 million monthly unique visitors per quarter and has collected over 61 million reviews to date, it is extremely popular with hospitality businesses.

6. Finda

Finda is a New Zealand local business directory with thousands of Kiwi business listings. A free listing lets businesses display contact details, photos, descriptions, website and social media links.

7. Eventfinda

Eventfinda is the go-to guide to all events in New Zealand. If your business holds any type of events, classes, courses or training it is worthwhile setting up a free Eventfinda business profile and listing for each event you run.

8. Chamber Of Commerce

Listing with your local Chamber of Commerce can help you be found online and network with existing businesses. You are also added to a nationwide database of businesses.

9. Social Media Platforms

Don’t overlook the potential of your social media platforms for link building! Popular profiles on Facebook, Instagram, LinkedIn, and other platforms can rank well in Google searches, providing valuable backlinks to your website. Start by focusing on major platforms like Facebook, Instagram, LinkedIn, X (formerly Twitter) and TikTok, but ensure you’re choosing platforms that align with your business and can be maintained with regular updates. It’s better to have an active, well-managed presence on a few platforms than a stagnant profile across many.

10. Industry Specific Directories

Be sure to seek out online directories that are specific to your industry. For tourism and hospitality businesses, start by checking your local tourism website, such as rotoruanz.com, to see if your business can be listed. Major platforms like TripAdvisor, newzealand.com and tourismnewzealand.com are also excellent for increasing visibility and attracting more customers in the tourism sector.

Honorable Mentions

Dubzz Hot Tips For Link Building

• Search for your business before you add it to any directory. With some websites it is possible that customers or previous employers could have already added your business. If so, there will be a way to claim and manage the listing so you are not creating a duplicate.

• Do not copy and paste. Google penalises for duplicate content, so make sure that you always write a unique description when adding your business to all website directories. While it might take longer to write something new every time it is essential, as you will be doing more harm than good if you don’t.

• Use free website listings. Most website directories offer paid and free listing options. While there are some circumstances where it is worth paying to add your website and your business, we would recommend that you go for the free listing whenever possible!

• Get more links from your business contacts. Get in contact with your suppliers and business contacts and ask if they would add a link to your website from theirs. Usually, this is easily done in exchange for a link back to their website from yours.

• Keep online listings up to date. Ensure the details published on all online listings are up to date. Remember to go keep a log of all usernames and passwords. Go through and update listings with any new business information like a change of address, new logo, updated email addresses or phone numbers.

• Keep an eye on reviews. Most online listings now provide the opportunity for customers to leave reviews. Set up a Google Alert for your business name as well as checking your email regularly for notifications that a customer has left you a review. Whenever possible login and respond to your customer reviews.
• Optimise for Local SEO. When adding your business to directories, ensure your descriptions include relevant local keywords (e.g., city, neighbourhood, region). This helps improve your visibility in local search results, especially for businesses serving specific geographic areas.
• Add High-Quality Photos: Many online listings allow you to upload images. Adding high-quality, professional photos of your business, products, or services can significantly improve your listing’s attractiveness and help it stand out from competitors.