Learn more about the DGiT tool and how it can help you focus your online marketing efforts.
If your business is in the hospitality, accommodation or tourism industry you need to be using the Domestic Growth Insight Tool on the Tourism Industry Aotearoa website.
DGiT provides incredible insights that are invaluable to your marketing strategy. The free tool allows businesses to identify which kiwi leisure travellers you should target, their motivation for travel, their preferred type of accommodation & the best ways to market to your target audience.
Overwhelmingly the findings identify that people are best reached on Facebook prior to deciding on a travel destination and once people start planning they are best reached on Google.
How to reach your target market through Facebook.
Now that 2.9 million people or 61% of all Kiwis have an active Facebook account, the Facebook newsfeed is where you can capture the interests & hearts of people searching for their next travel adventure or family holiday.
What businesses may not realise is that only small amount, sometimes only 0.5% of your page followers on average will see your updates in their newsfeed. This is why setting up a Facebook advertising or ‘Facebook Ads’ campaign is the key to reaching your target audience.
By running a Facebook advertising campaign with a small budget of even $50-$100 you can get your business in front of thousands of targeted potential customers.
If you want help to increase your brand awareness on Facebook, Dubzz can assist with your social media strategy.
How to reach your target market through Google.
71% of people are searching on Google when planning their travels & activities, it is so important for your business that your website is found by these people at the exact moment they are making a buying decision.
There are many ways to improve your Google ranking over time through SEO. However, if you want something that ensures you are found immediately, then Google AdWords is the solution.
Google AdWords is a successful and cost-effective pay-per-click advertising system. Google AdWords appear at the top & bottom of Google search results and businesses choose which keyword searches they want to appear for.
The advantages of Google AdWords are instant results with extremely targeted leads, control of advertising costs, advantage over competition and a strong focus on keywords & locations you wish to target.
If you want to discuss your results from DGiT and the best way to market to your target audience, Dubzz can assist you with planning your marketing strategy. Please contact us to book a free appointment to talk about your businesses marketing strategy.