How Important is Video Marketing?

By Rachel McRae | Wednesday, January 8, 2020

Video is everywhere, it’s entertaining, it’s visual, and the marketing opportunities are endless.

Video marketing is a powerful tool. Here’s why it is important, and why you should be using it in your marketing.

The power of video marketing is undeniable, and is continuing to grow more than any other marketing medium. Creating video content is more time-consuming and can be daunting for small businesses. However, we know the effort is worth it, and you should too.

Here are some staggering statistics you should know about video and why your business needs to get on board:

There is no doubt video marketing, done right, is worth the investment. Your customers are looking to the Internet to find answers, and when they search for a product or service, video can allow your company to explain your product or brand in a fast and engaging way. This provides your customer with the message sooner, leading to faster sales. Video provides a “hands-on approach on what is actually happening in our process and answers many questions that consumers have…” says Jeff Cohn, president of Boro Energy in Brooklyn, New York.

Internet video marketing is an ideal solution for any business, big or small, who want to stand apart from their competition, driving lead generation and sales in a cost-effective, measurable way.

Connect with Dubzz on YouTube today

Author: Rachel McRae

Rachel is the founder of Dubzz with qualifications in Marketing, Business, Science & Maori. She is proud Mum to Hugo and Bella, and serves the community as a Justice of the Peace. In her free time Rachel enjoys cooking, gardening and walking her dog Henry in the Redwoods.

Learn More with the Dubzz E-Newsletter

We publish monthly E-newsletters to help our clients and followers keep up-to-date with the latest digital marketing trends and strategies.  Subscribe today and keep learning with Dubzz.

Get in Touch

Ready to talk about your online strategies? Get in touch and we'll get back to you with how we can help.

    About Dubzz

    Meet
    the Team

    Could you be using Facebook advertising more effectively?

    Facebook Advertising Mistakes That Are Costing You

    Digital marketing training sessions customised for your business

    Training

    Modern Website Refresh & Online Advertising Success

    Bay Energy Solutions

    With Dubzz, I felt I could get on with the things I was good at and leave the computer side to them. They were easy to talk to and did the job I asked; we will definitely keep using them.

    Kiwiesque

    No Notify!