How Important is Video Marketing?

By Rachel McRae | Wednesday, January 8, 2020

Video is everywhere, it’s entertaining, it’s visual, and the marketing opportunities are endless.

Video marketing is a powerful tool. Here’s why it is important, and why you should be using it in your marketing.

The power of video marketing is undeniable, and is continuing to grow more than any other marketing medium. Creating video content is more time-consuming and can be daunting for small businesses. However, we know the effort is worth it, and you should too.

Here are some staggering statistics you should know about video and why your business needs to get on board:

There is no doubt video marketing, done right, is worth the investment. Your customers are looking to the Internet to find answers, and when they search for a product or service, video can allow your company to explain your product or brand in a fast and engaging way. This provides your customer with the message sooner, leading to faster sales. Video provides a “hands-on approach on what is actually happening in our process and answers many questions that consumers have…” says Jeff Cohn, president of Boro Energy in Brooklyn, New York.

Internet video marketing is an ideal solution for any business, big or small, who want to stand apart from their competition, driving lead generation and sales in a cost-effective, measurable way.

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Author: Rachel McRae

Rachel worked in Online Marketing for several years before founding Dubzz in 2011. She holds qualifications in Marketing, Business, Science and Māori and was recognised in 2015 as the "Emerging Young Leader of the Year" at the Westpac Business Excellence Awards.

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