Website WOF

By Byron Murray | Tuesday, March 5, 2013

We've created an easy Website Warrant of Fitness checklist. These are the basic core ingredients you can use to check the health of your website and give it the best start in getting traffic to it's door.

Search Engines
When you Google your industry and location (not your business name) where does your website stand in the rankings? Search engines are integral in driving traffic to your site; if you’re not on the first page your website is missing out on traffic.

Keyword Density
Keyword density plays an important role in search rankings. The ideal keyword density for a page is about 5% of total words, too high or too low is harmful to your site. You can check your website keyword density to see if you can make improvements.

Design & Functionality
Your website has to make a good first impression. Every website needs: visible company name and logo, visible contact details, call to action, user friendly navigation, search facility, the people behind the business, links, and professional images.

Website Loading Time
If your website takes longer than 3 seconds to load on a broadband connection, or 8-10 seconds to load on a 56k modem, then it will be causing visitors to desert your site before they have even seen it. Test the load time of your website now.

Google Tools
Register your business in Google Places and have Google Analytics installed to track your website visitors. Sign up for Google Webmaster to submit your website to Google and to monitor whether there any problems that require action.

If the website WOF highlights any areas of concern for your business, be sure to get in touch and we will let you know how we can help.



Author: Byron Murray

When Byron is not solving a coding problem, you will find him at the Ti Street Squash courts, playing with his daughter, Ruby, or doing jobs around the home for his wife.

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