What are your Business Goals?

By Rachel McRae | Friday, January 8, 2016

The beginning of a new year is a great time to think about your new business goals and what you want to achieve in the coming 12 months

Here are some common goals that our clients are looking to achieve in 2016:

Get more customers

Do you feel like you have tried all sorts of advertising and nothing works?

Rather than wasting time trying to find new customers, help new customers find you! Does your business come up when you search for the products or services your business offer? Most businesses will appear in a Google search under the name of their business, but not when people are looking for a product or solution to their problem. Search Engine Optimisation is the process that makes small tweaks to your website to make sure people can find it when searching online.

Get more business from your existing customers

Have you ever heard of re-marketing? Re-marketing allows you to show online ads (think Facebook or Google) only to people who have visited your website before, or who are on your mailing list. This is a highly effective way of targeting those that are already customers, or are already interested in your brand. Have you noticed after you visit a website you then see their ads pop up all over the internet? It is not coincidence, it is re-marketing, and it works!

Build a better relationship with your customers

Every business could improve their relationship with their customers. This could start with getting feedback from customers via an electronic survey or Facebook poll, and then taking action on some of the points of feedback. There is always room for improvement and your customers will really thank you for it!

Do you communicate with your customers when they are not at your place of business? Building a database and sending frequent e-newsletters to keep in touch with your clients is one of the quickest and most cost effective ways to boost your sales. Remind your customers about your products and services, what new offerings are available, and how you or your products may be able to help them. You can also add links within your emails to your website and social media channels to encourage viewers to look further.

Up-skill staff to add value to your business

There are many courses run by local businesses and training providers (there may even be funding available from the MCDV Fund for approved businesses) so it is worth taking a look to see if there is something out there that suits you and your team. We offer a number of  practical half day courses to help you up-skill such as How to Use Facebook for Business, Online Advertising and How to Create and send e-newsletters. Don’t let knowledge hold you back, professional development of your team is integral to the value of your business.

Grow your market base or reach a younger generation

If you’re not already, consider social media, especially growing channels such as Instagram. With over 300 million monthly active users, and 70 million images added every day, there is huge potential to increase your businesses reach. Social media advertising is the most cost effective advertising platform available to businesses as it can be highly targeted, right down to age, gender and location. If you know the demographics of your perfect customer, you can reach them directly using social media for a fraction of the price of traditional marketing.

Work smarter not harder

Have you ever complained about not having enough hours in a day? With an online store your business can be open 24 hours a day, seven days a week. This can allow you to increase your sales and your customer base, as you are no longer restricted by opening hours or location. People can do business with you anywhere at anytime.

Keen to get started?

Dubzz excels in helping businesses reach their goals in all of the ways mentioned above (plus more). Let us know your goals for 2016, we would love to see how we can help.

Author: Rachel McRae

Rachel is the founder of Dubzz with qualifications in Marketing, Business, Science & Maori. She is proud Mum to Hugo, and serves the community as a Justice of the Peace. In her free time Rachel enjoys cooking, gardening and walking her dog Henry in the Redwoods.

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