What is Methbot?

By Julie Lewis | Wednesday, May 24, 2017

Recent reports have surfaced regarding “Methbot”, which is reported to be the largest online marketing fraud scam to date.

Perpetrated by Russian criminals, Methbot targeted high-value American advertisers and used sophisticated software to trick anti-fraud systems.  Here’s more information about the Methbot scam, including what it means for your business.

What is Methbot?

How does the Methbot scam affect my business?

How can I combat online advertising fraud?

Online scams are a reality of the online marketing industry.  The good news is that Google AdWords and other digital marketing organisations are constantly working together to shut down known scams and minimise the impact of even the most complex operations.

Here are some other precautions you can take to help ensure your advertising dollars are reaching meaningful, human audiences:

 

Author: Julie Lewis

Julie is certified in Google AdWords, Analytics and Mobile Optimisation, and holds a certificate in Front End Web Development. When she’s not squinting at a computer screen, Julie plays rugby for the Bay of Plenty Volcanix and fosters kittens through the Rotorua SPCA.

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