A helpful guide to what our monthly marketing tasks actually involve
If you work with Dubzz on a monthly basis, you might be wondering what we’re working on behind the scenes. This guide outlines the most common tasks we complete across each monthly service. For some services, not every job needs doing every month, so we simply prioritise the work that will make the biggest difference for your results at the time.
Each month with your report analysis you will gain an understanding of what we have been working on. If you would like a more detailed breakdown of what we achieved in a specific month, all you need to do is ask.
Ongoing Monthly Services
- SEO (Search Engine Optimisation)
- Google Ads
- Social Media Ads
- Social Media Posts
- Social Media Engagement
- Email Marketing
SEO (Search Engine Optimisation)
Purpose: SEO helps your website attract more of the right people from Google by improving visibility, usability, and relevance. The goal is steady, long-term growth in quality traffic and enquiries without paying for every click.
- Running a full SEO audit of your website, identifying key issues and areas for improvement
- Carrying out keyword research to determine which search terms people actually use
- Assessing which search terms we should focus on, and for which pages
- Writing new custom page titles and descriptions (metadata) to display in search results
- Optimising page content, including headings, readability, relevance and keyword density
- Updating page layout to improve user experience clarity, relevance, and conversions
- Creating new website content, such as product or service pages, location pages, blogs articles, or guides
- Creating FAQs to improve visibility in AI answers and Q&A sections on search results pages
- Improving structure and adding schema code to help search engines and AI tools better understand your content
- Optimising image file sizes for faster page loading,
- Optimising image file names and alt text to include more keywords
- Implementing technical SEO fixes
- Managing redirects and fixing broken links
- Improving site speed
- Improving mobile usability
- Updating Google Business Profile
- Adding internal links within your site
- Building external links from other websites
Google Ads
Purpose: Google Ads puts your business in front of people who are actively searching for your products or services right now. We focus on driving high‑quality leads or sales while minimising wasted spend.
- Reviewing ad and keyword performance over short and long time periods
- Setting up or optimising conversion tracking for sales or leads
- Creating new campaigns, including Search, Performance Max, Display, YouTube, or Shopping
- Writing new ad copy, or adjusting existing copy
- Adding extra assets to ads like images, video, links, key selling points, or promotions
- Carrying out keyword research to assess which search terms to target
- Adding new keywords for campaigns to target
- Adding negative keywords to avoid, reducing low value clicks
- Adjusting budget allocation between campaigns to maximise results
- Adjusting bid strategies of individual campaigns to prioritise different outcomes
- Creating custom audiences based on interests, online behaviour, or website activity
- Adjusting location targeting
- Optimising landing pages to improve relevance, user experience, and conversion rate
- A/B testing ad variations
- Checking policy violations and troubleshooting broken campaigns
Social Media Ads
Purpose: Social media ads are designed to build awareness, generate leads, or drive sales by targeting specific audiences based on who they are, what they care about, and how they behave online.
- Setting up event tracking, including leads, purchases, and key page views
- Creating campaigns for awareness, traffic, conversions leads, or sales
- Creating custom audiences based on location, demographics, interests, social media activity, and website behaviour
- Writing ad copy and messaging
- Designing visuals or editing video content
- Managing budgets and schedules
- A/B testing ad visuals and messaging
Social Media Posts
Purpose: Organic social posts help maintain a consistent brand presence, build trust over time, and keep your business visible to existing and potential customers.
- Planning content each month content, keeping post themes varied
- Writing post copy, keeping wording professional and on-brand
- Creating visual graphics, imagery, or reels
- Scheduling and publishing across Facebook and Instagram
Social Media Engagement
Purpose: Active engagement ensures your business appears responsive and professional, while protecting your brand reputation and improving customer experience on social platforms.
- Checking new comments and messages every business day
- Replying to comments and messages, answering questions on your behalf
- Notifying you or your team if your input is needed for a particular response
- Hiding or deleting comments if they are untrue, inappropriate, or abusive
- Response templates (FAQs, pricing enquiries, booking questions, etc.)
- Reacting to comments appropriately if no response is needed
- Setting up instant responses or automations if necessary
Email Marketing
Purpose: Email marketing keeps you front‑of‑mind with your audience, nurtures leads, and encourages repeat business through targeted, value‑driven communication.
- Setting up an account in your preferred platform (Mailchimp, Brevo, etc.)
- Adding new contacts to your database
- Removing contacts from your database
- Segmenting contacts by customer type when required
- Designing email layouts that are in line with your brand, and mobile friendly
- Writing subject lines to maximise open rate
- Writing email content based on what you want to include
- Formatting and optimising images
- Copywriting + layout build (clear structure, strong subject lines, CTAs)
- Verifying domain to improve deliverability
As you can see, there’s a lot that goes on behind the scenes in a typical month of digital marketing. Many of these tasks are small improvements on their own, but over time they work together to build stronger results. Again, not every task needs to be done every month, but our team is always analysing performance, identifying opportunities, and prioritising the work that will make the biggest difference. That’s the benefit of having a dedicated digital marketing team working in the background.
If you’d like a breakdown of what we’ve achieved for your business in the last month, please just let us know. We’re always happy to talk through the strategy and the work we’re doing to support your goals.
