What is HTTP and HTTPS
HTTP (Hypertext Transfer Protocol) is an internet communication protocol over which data is sent between a website visitor’s computer and the website server. All communications sent over regular HTTP connections are in ‘plain text’ which means that if the communications are intercepted they are easily readable.
HTTPS (Hypertext Transfer Protocol Secure) is also an internet communication protocol but it encrypts the data sent from a visitor’s computer to a website server. When you see HTTPS it means that the server that hosts the website has been certified as encrypting all data that it sends and receives.
What does it mean if you don’t have a HTTPS website?
There are two major downfalls of not having a HTTPS website server. One is that Google penalises insecure sites when it comes to Google ranking. Although it isn’t given as much weight as the quality of your content, it still counts.
The other is that visitors to your site who use the latest version of Chrome will receive an obvious warning that any information they enter into your website may not be secure. This may be a deterrent to some visitors which can lead to fewer enquiries and a higher number of abandoned shopping carts.
What do you need to do to secure your website?
Get in touch with your website hosting provider and ask them to give you a quote for acquiring a security certificate. The costs associated will vary depending on how your hosting provider acquires the security certificate.
Once your website hosting is secure you should also re-submit your website to Google. If you don’t know how to do this get in touch with your digital marketing agency who will be able to help you.
