What’s the difference between HTTP and HTTPS?

By Byron Murray | Wednesday, September 6, 2017

Find out more about what HTTPS is and why you need it for your website.

What is HTTP and HTTPS

HTTP (Hypertext Transfer Protocol) is an internet communication protocol over which data is sent between a website visitor’s computer and the website server. All communications sent over regular HTTP connections are in ‘plain text’ which means that if the communications are intercepted they are easily readable.

HTTPS (Hypertext Transfer Protocol Secure) is also an internet communication protocol but it encrypts the data sent from a visitor’s computer to a website server. When you see HTTPS it means that the server that hosts the website has been certified as encrypting all data that it sends and receives.


What does it mean if you don’t have a HTTPS website?

There are two major downfalls of not having a HTTPS website server. One is that Google penalises insecure sites when it comes to Google ranking. Although it isn’t given as much weight as the quality of your content, it still counts.

The other is that visitors to your site who use the latest version of Chrome will receive an obvious warning that any information they enter into your website may not be secure. This may be a deterrent to some visitors which can lead to fewer enquiries and a higher number of abandoned shopping carts.


What do you need to do to secure your website?

Get in touch with your website hosting provider and ask them to give you a quote for acquiring a security certificate. The costs associated will vary depending on how your hosting provider acquires the security certificate.

Once your website hosting is secure you should also re-submit your website to Google. If you don’t know how to do this get in touch with your digital marketing agency who will be able to help you.

Author: Byron Murray

When Byron is not solving a coding problem, you will find him at the Ti Street Squash courts, playing with his daughter, Ruby, or doing jobs around the home for his wife.

Learn More with the Dubzz E-Newsletter

We publish monthly E-newsletters to help our clients and followers keep up-to-date with the latest digital marketing trends and strategies.  Subscribe today and keep learning with Dubzz.

Get in Touch

Ready to talk about your online strategies? Get in touch and we'll get back to you with how we can help.

    About Dubzz

    the Team

    Images can make or break a website. Here are a few key benefits of having high-quality, professional website images.

    The Importance of High-Quality Website Images

    Digital marketing training sessions customised for your business


    Holiday Park online marketing

    North South Holiday Park

    We worked with Rachel and Byron to review and revamp the John Paul College website earlier this year. They were invaluable in the advice they gave us as to what makes a good website.

    John Paul College