What’s Your Content Marketing Strategy?

By Julie Lewis | Monday, October 12, 2015

What is Content Marketing and how does it drive consumer behaviour?

If you see the phrase “Content Marketing” and draw a blank, it’s OK.  The concept is as old as marketing itself, but the term “Content Marketing” is just now emerging as a concept and practice in the digital age.

So, what is Content Marketing?

Content marketing is the strategic marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience, with the objective of driving profitable customer action.

Content marketing includes content that is NOT ordinarily about products and services. It’s content that is useful and wanted by the audience, and causes the reader to know, like and trust the company creating the content, which leads to positive buying behaviour in the future.

What does Content Marketing look like in the real world?

Content marketing can come in the form of a blog, an infographic, a guest column in the newspaper, a how-to-video, or an editorial in an industry publication.

How is this different from an advertising campaign?

Campaigns are a cost that provides value at a moment in time. Content marketing is an investment that, if done well, provides increasing value over time.  This type of marketing is more than just a way to sell a product.  It is a means of creating a long-term and meaningful relationship between your business and your audience.

How can you make Content Marketing effectively work for your company?

The first step is strategy.  This can be as basic as figuring out the types of content, subject areas, and content platforms that are most likely to engage your audience.  Once you have a strategy, get creating!

To get the most of your content creation; here are some tips:

Still at a loss?

Come see Dubzz. As a part of our myriad digital marketing services, we provide content marketing solutions; whether you need guidance creating, editing, or distributing content – we can help!

Author: Julie Lewis

Julie is certified in Google Ads, Analytics and Mobile Optimisation, and holds a Bachelor's Degree in English and a certificate in Front End Web Development. When she’s not squinting at a computer screen, Julie plays rugby for the Bay of Plenty Volcanix and fosters kittens through the Rotorua SPCA.

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