Why are my Google Analytics stats lower than that of my hosting provider?

By Dubzz | Monday, March 18, 2013

Mis-matched Google Analytics and website hosting traffic statistics are a common occurrence. Find out why.

We recommend Google Analytics to all of our clients as the best web analytics solution.

It is similar to many other analytic services online, tracking your website’s traffic and online marketing progress. It is an incredibly valuable tool for your business as you can see where your visitors are coming from, how they are finding you, how long they are staying, and what they are looking at while on your site.

However, when comparing your monthly Google Analytics results to your hosting providers statistical results you may see a large discrepancy, with Google Analytics often reporting lower traffic numbers. Neither stats are wrong, they just count different things. Google Analytics is the most accurate as it is the best indicator of how many HUMANS are visiting your site. Hosting statistics mostly only look at http requests, often without filtering, and includes hits from non-human visitors such as bots.

Bots, aka web robots, are software apps that perform automated tasks over the Internet. A common bot used by search engines is a Web spider, they use them to update their web content or indexes of other sites’ web content. GoogleBot, Slurp, msnbot & others visit every page on your site regularly. Google Analytics doesn’t count these kind of visits in its results allowing you to see how many real visitors your website has received.

If you are still unsure how to make an informed judgement between your Google Analytics results and that of your hosting provider you can read Google Analytics definition of a visit and then find out what your hosting provider deems a unique visit, to ensure you are not comparing completely different statistics.

If you want to learn more about Google Analytics and how to get the most out of this great tool take a look at this fantastic list of resources that will help anyone, from the beginner to those of you who are already familiar with its interface. Or you contact the team at Dubzz to help you with the setup and management of Google Analytics on your website.


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