Learn how to use Facebook Ads to promote your next event
Hosting a public event requires a lot of planning and effort, with the added pressure of ensuring a good turnout and selling tickets. Facebook is the largest social media platform in the world, with over 2.8 billion monthly active users. It’s no secret that Facebook is one of the most effective ways to reach people in today’s age – that’s why we recommend using Facebook Ads to boost awareness, increase ticket sales, and make your event a success.
Below we outline a few reasons why strategically investing in your online advertising is key to a successful event.
- Targeted Advertising: One of the most significant advantages of Facebook Ads is targeting specific audiences based on location, age group, interests, and more. It allows you to spend money with confidence that the ads will reach the people most likely to take interest and attend your event.
- Retargeting: Did you know that people need to hear your brand messaging around 7 times before taking action? One of the most powerful features of paid social advertising is retargeting, which allows you to show ads to people who have previously visited your website or engaged with your social media content. This means you can show Facebook Ads to people who have already shown an interest in your event, increasing the number of times they’ve heard about you, and boosting their likeliness of buying a ticket.
- Increased Visibility: Organic social media reach is often limited, particularly for small events. Paid Social Advertising allows you to increase your event’s visibility, reaching a larger audience of people who might not otherwise see your posts. This is great for attracting out-of-town attendees and generating buzz and excitement.
- Data-Driven Decisions: Paid Social Advertising also has the advantage of in-depth analytics and metrics that allow for ongoing data collection. Your Facebook Ads will gather information on reach, impressions, clicks, and more. Instead of buying a billboard and hoping for the best, this method allows you to tweak the event campaign on the go based on timely data, ensuring you get the best results possible.
We hear from many of our clients that they simply don’t have the capacity, time, or the skillset to create a successful Facebook Ads campaign while in the thick of event planning – luckily, that’s where we come in.
If you would like to discuss your options for promoting your event on social media, get in touch with us. Our team of social media experts can help you to create an online campaign that meets your needs and reaches your goals.
