Why You Should Have a WordPress Website

By Julie Lewis | Friday, January 15, 2021

The many benefits of a WordPress-based website

Here at Dubzz Digital Marketing, our preferred website Content Management System is WordPress. Before answering the question of “Why WordPress?” let’s take a brief look at “What is WordPress?”. WordPress is a content management system, or CMS. A CMS is a collection of software that facilitates creating, editing, organising, and publishing content.

The main benefit of any CMS is that it provides a user-friendly interface for updating content.  This means that anyone can edit, delete or manage the information on a website without special coding knowledge. Ease of use is one of the main reasons why WordPress is the world’s most popular website builder. In fact, WordPress powers almost 40% of all websites on the internet. So, why WordPress over other website builders?

WordPress is Easy to Use and Learn

Though many people can feel apprehensive at the idea of editing a website, WordPress gives you the tools needed to maintain your site in whatever way you choose.  Each website built by Dubzz includes an hour of personal training and customised instructions tailored to your website.

WordPress is Fully Customisable

The beauty of WordPress is that you can customise it to your needs.  Here at Dubzz we have the skills and tools necessary to develop a website framework that best suits your business.  Not only can we create a site that is 100% unique to your organization, we can also include nearly any features you require. We can match your established branding, develop a functional e-commerce framework, integrate social media content and more.

WordPress is Search Engine Friendly

We are also schooled in coding best-practices, which means any customisation we do to the existing WordPress framework upholds the quality, clean-code standard.  WordPress also engages with an arsenal of Search Engine Optimisation tools that we can implement to facilitate your business’s search ranking.

WordPress is safe and secure

WordPress is developed with security in mind, so it is considered a safe and secure platform to run any website on. If security is a major concern, the benefit of WordPress is that the framework allows for extra security measures to be taken, such as integrating CAPTCHA codes in contact forms, using plugins from well-documented developers or generating unique encryption keys.

WordPress is great for web professionals and users alike.  At Dubzz we can utilise the WordPress framework to create custom websites efficiently and pass the benefits on to you.  Your site will be as unique as your business, and it will be safe, searchable, and easily updated by you or your staff – no special coding skills required.

What About Squarespace?

Website builders such as Squarespace and Wix have gained popularity over the past few years, but there are some huge differences between these and WordPress. As WordPress is an open-source CMS, the options are theoretically limitless for building your dream website. Website builders are not open-source, so customisation is limited. Even if you only want a very basic website in the beginning, adding additional features in the future could be impossible on Squarespace. This is also one of the reasons why website builders seem like a cheaper option. However, it’s more cost-effective to build a website which leaves your options open rather than experiencing limitations and having to build a second website down the track.

Squarespace is described as an all-in-one website builder. That means that your domain name, hosting and support are included in the price. This is a great option for small, very simple websites. With WordPress, all of these are excluded and you need to buy them separately. But, if you build a website with Dubzz, all of these are taken care of and included in your quote. In addition to this, while Squarespace’s website hosting is included, this is more limited than your options with web specialists. With our website hosting, you can rest assured knowing your website security is taken care of and our team is here for web support.

If you would like to discuss a WordPress website for yourself or your business get in touch with the Dubzz team today, we will be more than happy to help.

Author: Julie Lewis

Julie is certified in Google Ads, Analytics and Mobile Optimisation, and holds a Bachelor's Degree in English and a certificate in Front End Web Development. When she’s not squinting at a computer screen, Julie plays rugby for the Bay of Plenty Volcanix and fosters kittens through the Rotorua SPCA.

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