Why you should have a WordPress website

By Julie Lewis | Monday, June 15, 2015

The many benefits of a WordPress-based website

Here at Dubzz Digital Marketing, our preferred website Content Management System is WordPress.  Among people familiar with WordPress, many mistake it for just another blogging tool. While you can still use WordPress to create a simple blog, WordPress now also allows you to create fully functional websites and mobile applications.

Before answering the question of “Why WordPress?” let’s take a brief look at “What is WordPress?”  WordPress is a content management system, or CMS.  A CMS is a collection of software that facilitates creating, editing, organizing, and publishing content.  The WordPress CMS is particularly suited to publishing on the web.

The main benefit of any CMS is that it provides a user-friendly interface for updating content.  This means that anyone can edit, delete or manage the information on a website without special knowledge of the code that makes up the behind-the-scenes framework.

Ease of use is one of the main reasons why WordPress has grown so much in popularity. In fact, WordPress powers 22.5% of all websites on the internet.   Additionally, due to its robust features, many of the top brands use WordPress to power their websites including but not limited to: Time Magazine, Google, Facebook, Sony, Disney, LinkedIn, The New York Times, CNN, eBay, and more.

Let’s take a look at why you should use WordPress:

WordPress is Free as in Freedom

WordPress is a free software, this means we are free to download, install, use and modify it. We can use it to create any kind of website. It is also open source which means the source code of the software is available for anyone to study, modify and play with.

WordPress is Easy to Use and Learn

Though many people new to the web can feel apprehension at the idea of editing a website, WordPress makes it easy to give you the precise tools needed to maintain your site in whatever way you choose.  Each website built by Dubzz includes an hour of personal training and customised instructions, tailored to your website and how you intend to use it.

WordPress is Fully Customizable

The beauty of WordPress is that it is fully customizable.  Here at Dubzz we have the skills and tools necessary to develop a behind-the-scenes framework that best suits your business.  Not only can we create a site that is 100% unique to your organization, we can also include nearly any customization you require, such as matching the look and feel of your established branding, developing a functional e-commerce framework or integrating social media content.

WordPress is Search Engine Friendly

We are also schooled in coding best-practices, which means any customization we do to the existing WordPress framework upholds the quality, clean-code standard.  WordPress also easily engages with an arsenal of Search Engine Optimisation tools that we can implement to facilitate your business’s searchability.

WordPress is safe and secure

Just like the real world, the internet can be an uncertain place.  WordPress is developed with security in mind, so it is considered quite safe and secure to run any website. If security is a major concern, the benefit of WordPress is that the framework allows for extra security measures to be taken, such as integrating CAPTCHA codes in contact forms, using plugins from well-documented developers or generating unique encryption keys.

Say Yes to WordPress

WordPress is great for web professionals and users alike.  At Dubzz we are able to utilize the WordPress framework to create slick, custom websites in the most efficient way possible and pass the benefits on to you.  Your site will be as unique as your business, and it will be safe, searchable, and easily updated by you or your staff – no special coding skills required.

If you would like to discuss a WordPress website for yourself or your business get in touch with the Dubzz team today, we will be more than happy to help.

Author: Julie Lewis

Julie is certified in Google AdWords, Analytics and Mobile Optimisation, and holds a certificate in Front End Web Development. When she’s not squinting at a computer screen, Julie plays rugby for the Bay of Plenty Volcanix and fosters kittens through the Rotorua SPCA.

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